widening digital participation co-design... · widening digital participation . how partnership and...
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Widening Digital Participation
How partnership and co-production with users is helping us to design more inclusive services
Nicola GillProgramme Lead, NHS Digital@ngill10 #nhswdp
Digital inclusion…why’s it important?• Enables individuals to get information online, increasing their
ability to self-care and reducing pressure on frontline services.• Reduces inequalities by opening up access to information and
services to all• Offers more choice and convenience to people on their terms• Digital services can be a better experience • Cuts healthcare costs by steering patients towards more
economical digital alternatives • Helps people to find work and education opportunities as well as
overcoming loneliness and isolation
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The problem…
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Access
Skills
Confidence
Motivation
Just some of the barriers..
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What we’re doing at NHS Digital…
• Design for inclusion first• Learn more about needs & barriers and try
new approaches that fit into people’s lives• Share our standards, toolkits & guides• Build digital inclusion capability locally• Cross sector partnership
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Learn more about needs..• 20 Digital inclusion pathfinder/testbed projects• Cross sector hyper local partnerships • Learning more about needs & barriers• Creating solutions that fit in peoples’ day to day
lives - ‘go where they go’• Use local infrastructure where possible • Try new things – fail – iterate• Develop ‘How to’ guides• Share & scale what works
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Digital-health-lab.org
7www.digital-health-lab.org
NAILSEA
Can a physical space in the centre of a community improve
access and use of digital health tools and services?
Our goals….• Combat isolation• Increase patient activation• Act as a focal point of all local activities (both
physically and digitally)• Build community engagement in health and social
inclusion• Build a strong digital health champion network from a
wide ranging background
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Digital diabetes support group
The model..
• Partner & co-design with the community• A physical space in the community where
people go• Coffee and a chat - ‘don’t say digital’!• Social prescribing• Digital champions/ volunteers from the
community• User-led and owned
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The impact…
• Over 220 in-depth case studies of people who were support with managing and improving their health conditions – diabetes, dementia, anxiety.
• Increased use of online digital services• The hub is now thriving community space • A legacy network of 22 digital champions (a
successful inter-generational model)• NHS Digital will roll out 6 further hubs
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Soon to be a Digital Leaders Award winner!
What have we learnt?
• Go to where people are• Work with them & the people who know them the
best• Co-design – discovery to live & beyond• Build solutions that fit into our day to day lives• Use existing tools and resources where possible• Outcomes first, then digital (theory of change)• Watch your language 18
Don't
• Make it complicated • Make assumptions• Make it expensive (for scale)• Be afraid to say ‘this is not working’• Forget to gather evidence & measure
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What’s next?
Digital Inclusion Guide for Health & Care V2
21https://digital.nhs.uk/about-nhs-digital/our-work/digital-inclusion
6 new Digital Health Hight Street Hubs
– The Wirral– Blackburn– Staffordshire– NW London– Middlesbrough – Newcastle
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What you can do
• Be a digital inclusion advocate in your organisation – are we reaching excluded people? Can we do more?
• Be a champion of co-design – do you have a PPI or co-design strategy?
• Use and promote the digital inclusion guide & toolkit
• Connect with or set up a digital health hub in your area
• Email me if you want to talk more!23
