why your social media marketing isn't working (and how to fix it)
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Copyright © 2014 Leonardo Worldwide Corporation
Technical Difficulties?Contact
Citrix GoToWebinar1-800-263-6317
support@citrixonline.com Darlene Rondeau, VP, Best Practices, Online Merchandising, Leonardo
Yvonne Halling, Founder, BedandBreakfastCoach.com
Technical Difficulties?Contact
Citrix GoToWebinar1-800-263-6317
support@citrixonline.com
November 10, 2015
Why Your Social Marketing Isn’t Working (And How to Fix It)
Copyright © 2015 Leonardo Worldwide Corporation
Darlene RondeauVice-President, Best Practices, Online MerchandisingLeonardo
@darlenerondeau
Follow:
@VFMLeonardo
Tweets & Questions:
#LeoWebinar
Yvonne Halling
FounderBed & Breakfast Coach
@yvonne3030
1. Active on multiple social channels
2. Provide actual support, quickly
3. Skip the sales posts – they want advice, stories and insider tips
What Consumers Want From You on Social
#LeoWebinar
Yvonne Halling
FounderBed & Breakfast Coach
@yvonne3030
The Purpose of Your Social Media Strategy
Once on your site,
capture them
Engage people in what you offer
Encourage them to find out more by visiting your
website
Ask for feedback
and address concerns
Website landing
page and sign up
form
Free piece of content that helps
your guests
Builds your
databaseYou Tube
Converts into
guests
Direct bookings
Repeat business
Linked In
Other
Yvonne Halling © 2015
5 things you have to have in place
before even beginning your social media journey
23% of online American adults use Twitter More male than female users Number of users with income of $50,000+
is growing significantly
1. Set Yourself Up
71% of online American adults use Facebook
77% female users Majority of users are aged 18-29, but
senior usage (65+) continues to increase
26% of online American adults use Instagram
More female than male users Almost every demographic group’s use
of Instagram is growing significantly
28% of online American adults use Pinterest
42% of online women are on Pinterest Increase in number of seniors (50+)
using Pinterest
Brand Consistency
Brand Consistency
2. Link Your Personal & Business Page
People won’t just sign up for your newsletter anymore
Give them what they want!
3. Your Ethical Bribe
Relate the information to why they’re interested in visiting Tell them useful things about the area Lists and stories – your take on it
Your Free Guide to Your Area
Has its own URL (not your homepage)
Has compelling reasons (stories) why they would want your free guide
Button to click to enter their details and get the guide
4. Make a Dedicated Landing Page on Your Website
Example
5. Link this landing page to your social profiles
The Results: Lead Generation (Last 90 Days)
The Results: Facebook
New Likes
Increased “Weekly Total Reach”
Increased “New Check-ins”
Anything you like as long as it invokes memories of their stay at your B&B
Blog often and share via your social sharing plugin (have a link to your free guide sign up page visible on your blog)
Use video as much as possible
Finally…What to Post?
Key Takeaways
#LeoWebinar
Be the best tour guide ever
Have a plan
Consistency = Trust
Don’t link to your homepage
Video is the most impactful medium
About Leonardo
Invitations to upcoming webinars
Recording of this webinar Share it with your
colleagues
It’s a Wrap
Connect With Us!
leonardo.com1.877.593.6634@VFMLeonardo blog.leonardo.com
BedandBreakfastCoach.comYvonne@BedandBreakfastCoach.com@yvonne3030
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