why your non-profit needs millennials

Why Your Non-Profit Needs

Millennials

Felicia Bates

@felbates

feliciaannbates@gmail.com

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Demographics

18-34

92 million

9/11

information age

social media movement

What The Media Says

Lazy

Selfish

Coddled

Misunderstood

What We Say

We care about education, poverty, and

environmental change

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“We prefer building our own system,

on our own terms, and we

enthusiastically bring along others

who share our vision and can help.”

-Cause For Change

Donations

83% donated in 2012

70% donate online

47% donate via crowdfunding

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$300 billion

16% unemployed

$42K at age 30

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Volunteering P

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y:

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Biggest difference

Use skillset

Micro-volunteering

57% volunteered

81% learn via friends and family

Peer influence

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Top 3 things you will need to engage

with Millennials…

A Website

Social Media

Facebook, Instagram, & Twitter

150 Followers

Content is King

Email

Newsletters

We are the future… P

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to b

y:

Rob

bie

Sh

ad

e

“We are starting to tear down the

formal structures of process in an

effort to design, craft, and create an

environment that will yield even

greater impact in the community.”

-Cause For Change

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Photo by:Martica

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