why vcs/investors need clear positioning – thoughts for a more competitive landscape

Why VCs/Investors Need

Clear Positioning – Thoughts For

A More Competitive Landscape

Florian Heinemann

European Venture Market, Berlin, June 15th 2016

AVERAGE VC RETURNS TEND TO BE LOW – IN EUROPE

BUT ALSO IN THE US

1

HOWEVER, EXITS TEND TO BE HIGHLY SKEWED

TOWARDS A SMALL NUMBER OF FIRMS

2

3

AND THE STRONG PERFORMANCE OF ALL TOP FUNDS IS

BASED ON A FEW OUTLIERS

So the key task for VCs is:

Somehow try to systematically get

into outlier deals across Europe (-;3

4

At the same time3

• There is a lot more choice of German and

European VCs

• More VCs from the US (and beyond) are seriously

looking at deals in Germany/Europe

• A more active and potent angel scene

• German/European entrepreneurs have become a

lot more informed/conscious with regard to investor

quality/reputation5

SOME VIABLE POSITIONINGS IN A MORE COMPETITIVE

SPACE – IT IS BECOMING AN “ENTREPRENEURS’” MARKET3

Reputational/

“Sparkle“ VC

Focused/

“niche“ VC

Operational

VC

“Deep Pocket“

VC

?

Kontaktdaten

Dr. Florian Heinemann

Founding Partner & Managing Director

Project A Ventures GmbH & Co. KG

Julie-Wolfthorn-Straße 1

10115 Berlin / Germany

eMail: florian.heinemann@project-a.com

Twitter: @fheinemann