why stand up for your rights?. increase amnesty international profile in victoria invigorate...
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Why stand up for your rights?
Why stand up for your rights?•Increase Amnesty International profile in Victoria
•Invigorate activists
•Reach a broader audience
•Make people laugh for a purpose
SUFYR Exec
•Daniel Yeow
•Alex Bowen
•Angus Tait
•Nancy Panter
•Jesse Cain
•Nadine Kilpatrick
•Catie Shavin
•Lily O’Neill
•Swee Leng Harris
Event Concept
A comedic stage show to raise funds for, and increase awareness of, Amnesty International
Campaign Message
Stop violence against women!
Proposed Venue and Timing
Her Majesty’s Theatre
Saturday, 8 October, 2005
Ticket sales plan
Increase awareness create emotive link to the event stimulate purchase decision
• Yarra Trams pro-bono ad space
• Flyers – university campuses
• Posters – throughout then city
• Advertising – The Herald Sun and the Age
• Viral promo (email promotion)
• Public Relations – what’s on sections, photo ops, media relations
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