Why stand up for your rights?

Why stand up for your rights?•Increase Amnesty International profile in Victoria

•Invigorate activists

•Reach a broader audience

•Make people laugh for a purpose

SUFYR Exec

•Daniel Yeow

•Alex Bowen

•Angus Tait

•Nancy Panter

•Jesse Cain

•Nadine Kilpatrick

•Catie Shavin

•Lily O’Neill

•Swee Leng Harris

Event Concept

A comedic stage show to raise funds for, and increase awareness of, Amnesty International

Campaign Message

Stop violence against women!

Proposed Venue and Timing

Her Majesty’s Theatre

Saturday, 8 October, 2005

Ticket sales plan

Increase awareness create emotive link to the event stimulate purchase decision

• Yarra Trams pro-bono ad space

• Flyers – university campuses

• Posters – throughout then city

• Advertising – The Herald Sun and the Age

• Viral promo (email promotion)

• Public Relations – what’s on sections, photo ops, media relations