why should home depot be placed in santiago, chile? leticia perez robert ford
Post on 19-Jan-2016
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Why should Home Depot be placed in Santiago, Chile?
Leticia Perez Robert Ford
Goal of Home Depot
– Wants to expand in Central or South America
– They want to expand in a country based on the three ingredients
• Infrastructure• Do-it-yourself culture• Natural resources
Stats about our Country• In the Southern
hemisphere. • Board by Argentina,
Bolivia, and Peru.• 17,269,525 people • Spanish
Our Position
• Home Depot should go in Santiago ,Chile – Great location– Strong infrastructure – Good history
Great location
• Santiago has lots of forests – Home Depot could get the wood from this forests
• Santiago’s population (large ) – More clients for Home Depot, more money
• Santiago’s economy – The economy in Santiago ,Chile is consistent
(stays like that for a long period if time)
Strong infrastructure
• Airports– Chile has world-class airports
• Roads/High ways – The Pan-American Highway is considered to be up
to high international standers • Ports - Larger ships will arrive in Chilean ports as a result of the Panama Canal expansion
Good history
• Immigration – There is a large population of immigrants – 30.54% between the years 2000 and 2005.
• Laws – President Michelle Bachelet signed law 20.417 – This law protects the trees
• Presidents – In 1952 Gen Carlos Ibanez was elected– He strengthen the law and order
Even though…Cons:• The infrastructure has failed in the past• History of earthquakes • Lots of crimes Pros:• Great location • Strong infrastructure• Good history
Conclusion
• Frank Blake wants to expand Home Depot in Central or South America.
• Home Depot should expand to Santiago, Chile because of the location, great infrastructure and clean history
• A Home Depot in Santiago, Chile will achieve Frank Blake’s goal.
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