Why should Home Depot be placed in Santiago, Chile?

Leticia Perez Robert Ford

Goal of Home Depot

– Wants to expand in Central or South America

– They want to expand in a country based on the three ingredients

• Infrastructure• Do-it-yourself culture• Natural resources

Stats about our Country• In the Southern

hemisphere. • Board by Argentina,

Bolivia, and Peru.• 17,269,525 people • Spanish

Our Position

• Home Depot should go in Santiago ,Chile – Great location– Strong infrastructure – Good history

Great location

• Santiago has lots of forests – Home Depot could get the wood from this forests

• Santiago’s population (large ) – More clients for Home Depot, more money

• Santiago’s economy – The economy in Santiago ,Chile is consistent

(stays like that for a long period if time)

Strong infrastructure

• Airports– Chile has world-class airports

• Roads/High ways – The Pan-American Highway is considered to be up

to high international standers • Ports - Larger ships will arrive in Chilean ports as a result of the Panama Canal expansion

Good history

• Immigration – There is a large population of immigrants – 30.54% between the years 2000 and 2005.

• Laws – President Michelle Bachelet signed law 20.417 – This law protects the trees

• Presidents – In 1952 Gen Carlos Ibanez was elected– He strengthen the law and order

Even though…Cons:• The infrastructure has failed in the past• History of earthquakes • Lots of crimes Pros:• Great location • Strong infrastructure• Good history

Conclusion

• Frank Blake wants to expand Home Depot in Central or South America.

• Home Depot should expand to Santiago, Chile because of the location, great infrastructure and clean history

• A Home Depot in Santiago, Chile will achieve Frank Blake’s goal.