why selling tech to girls is like selling ice to eskimos, but shouldn't be

@aimafidon at WoInCo

25th September 2013bit.ly/AMIWoInCo

The Information and communication technologies sector contributes nearly

£69billion to the UK economy

-7.4% [Oct 2012]

UK Commission for Employment and Skills - Sector Skills Assessment 2012: Information and communication technologies - http://www.ukces.org.uk/assets/ukces/docs/publications/briefing-paper-ssa12-information-communication-technologies.pdf

100,000 people needed

15% of ICT Professionals

18% of Computer Science graduates

8% of Computer Science A-levels

http://www.wisecampaign.org.uk/files/useruploads/files/wise_stats_document_final.pdf

Girls in technology

Lack of Role ModelsLack of Science Capital

Lack of Knowledge of rolesPoor industry image

Poor career development?

It takes just a spark to ignite a lifetime passion.

Selling tech to girls sometimes feels like

Selling ice to eskimos

Women in technology

Pizza & Beer cultureLack of flexibility

Lack of senior role modelsPay gap

Poor career development

1. Be supportivePlethora of organisations

2. Be aware Hiring, Responsibilities & Promotion

3. Think of your daughters, nieces, sisters...

‣girls see they’re welcome in the industry‣girls can see people like them doing well in the industry‣girls can enjoy being creative, helping others & become influential‣more perspectives, better diversity, better results, diverse audience‣get at all of the talent

Join in. Don’t sell ice, give cake.

@aimafidonbit.ly/AMIWoInCo