why selling tech to girls is like selling ice to eskimos, but shouldn't be

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@aimafidon at WoInCo 25 th September 2013 bit.ly/AMIWoInCo

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Head Stemette's presentation at 25th September WoInCo event.

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Page 1: Why selling tech to girls is like selling ice to eskimos, but shouldn't be

@aimafidon at WoInCo

25th September 2013bit.ly/AMIWoInCo

Page 2: Why selling tech to girls is like selling ice to eskimos, but shouldn't be

The Information and communication technologies sector contributes nearly

£69billion to the UK economy

-7.4% [Oct 2012]

UK Commission for Employment and Skills - Sector Skills Assessment 2012: Information and communication technologies - http://www.ukces.org.uk/assets/ukces/docs/publications/briefing-paper-ssa12-information-communication-technologies.pdf

Page 3: Why selling tech to girls is like selling ice to eskimos, but shouldn't be
Page 4: Why selling tech to girls is like selling ice to eskimos, but shouldn't be

100,000 people needed

Page 5: Why selling tech to girls is like selling ice to eskimos, but shouldn't be

15% of ICT Professionals

18% of Computer Science graduates

8% of Computer Science A-levels

http://www.wisecampaign.org.uk/files/useruploads/files/wise_stats_document_final.pdf

Page 6: Why selling tech to girls is like selling ice to eskimos, but shouldn't be

Girls in technology

Lack of Role ModelsLack of Science Capital

Lack of Knowledge of rolesPoor industry image

Poor career development?

Page 7: Why selling tech to girls is like selling ice to eskimos, but shouldn't be
Page 8: Why selling tech to girls is like selling ice to eskimos, but shouldn't be
Page 9: Why selling tech to girls is like selling ice to eskimos, but shouldn't be

It takes just a spark to ignite a lifetime passion.

Page 10: Why selling tech to girls is like selling ice to eskimos, but shouldn't be
Page 11: Why selling tech to girls is like selling ice to eskimos, but shouldn't be

Selling tech to girls sometimes feels like

Selling ice to eskimos

Page 12: Why selling tech to girls is like selling ice to eskimos, but shouldn't be

Women in technology

Pizza & Beer cultureLack of flexibility

Lack of senior role modelsPay gap

Poor career development

Page 13: Why selling tech to girls is like selling ice to eskimos, but shouldn't be
Page 14: Why selling tech to girls is like selling ice to eskimos, but shouldn't be
Page 15: Why selling tech to girls is like selling ice to eskimos, but shouldn't be

1. Be supportivePlethora of organisations

Page 16: Why selling tech to girls is like selling ice to eskimos, but shouldn't be

2. Be aware Hiring, Responsibilities & Promotion

Page 17: Why selling tech to girls is like selling ice to eskimos, but shouldn't be

3. Think of your daughters, nieces, sisters...

Page 18: Why selling tech to girls is like selling ice to eskimos, but shouldn't be

‣girls see they’re welcome in the industry‣girls can see people like them doing well in the industry‣girls can enjoy being creative, helping others & become influential‣more perspectives, better diversity, better results, diverse audience‣get at all of the talent

Page 19: Why selling tech to girls is like selling ice to eskimos, but shouldn't be

Join in. Don’t sell ice, give cake.

@aimafidonbit.ly/AMIWoInCo