why is facebook blue

WHY IS FACEBOOK BLUE? THE SCIENCE BEHIND COLORS IN

MARKETING

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TURN OUT, SOMETHING AS SIMPLE AS TWEAKING THE COLOR OF A BUTTON

CHANGES USER BEHAVIOR OR ENDEARS PEOPLE TO YOUR PRODUCT.

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Yes Of course

BUFFER'S LEO WIDRICH EXPLAINS THE IMPORTANCE OF COLOR IN WEBSITE AND

BRAND DESIGN

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Yes Of course

LEMME TRY TO EXPLAIN THE IMPORTANCE OF COLOUR IN

WEBSITE AND BRAND DESIGN

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Why is Facebook blue?

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According to The New Yorker

the reason is simple. It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best.

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Not highly scientific, right?

That may not be the case for Facebook,

but there are some amazing examples of how colours actually affect our purchasing decisions.

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After all,

sight is the strongest developed sense in most human beings.

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It’s only natural

that 90% of an assessment for trying out a product is made by colour alone

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So how do colours really affect us?

and what is the science of colors in marketing, really?

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As we strive to make improvements to our product

studying this phenomenon is key.

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Let’s dig into some of the latest, most interesting research on it.

First: Can you recognize the online brands just based on color?

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Before we dive into the research

here are some awesome experiments that show you how powerful colour alone really is.

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Based on just the colours

of the buttons, can you guess which company belongs to each of

them?

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First

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Second

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Third

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Fourth

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Awesome

These examples from YouTube designer

Marc Hemeon, show the real power of colour

more than any study could.

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How many were you able to guess?

I will tell you the

ANSWERS now

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First

Facebook

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Second

Google

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Third

Flickr

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Fourth

LinkedIn

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Do you know?

Which colors trigger which

feeling for us?

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It’s a bit ambiguous

Being completely conscious about what color triggers us to think in which way isn’t always

obvious. babuappat@gmail.com

LOGO

The Logo Company has come up with an amazing breakdown which

colors are best for which

companies and why. babu

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Here are 4 great examples:

Let’s delve a

little deep into:babuappat@gmail.com

BLACK

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GREEN

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BLUE

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And the Fourth

I would like to show you a co-relation between colour and emotions

When we feel compelled to buy somethin..

colour can play a major

role.

Analytics

company KISSmetrics created

an amazing infographic on the science of how colors affect our

purchases.

For further research:

The role of green stands out to

me as the most relaxing colour we can use to make

buying easier.

Most companies didn’t

intentionally choose this as the main colour although it

seems to have worked very well so far.

At second look, we also

realized how frequently black

is used for luxury products.

I’ll show you the full infographic:

How to improve your marketing with better use of colors:

This all might be fairly entertaining,

but what are some actual decisions we can apply today

to a website or app?

If you are building an app that mainly targets women, experts

suggest that women love blue, purple, and green, and dislike

orange, brown, and gray

In case your app is strictly

targeting men, the rules of the game are

slightly different.

Men love blue, green, and black, but can do without brown,

orange, and purple. babuappat@gmail.com

In another experiment,

Performable (now HubSpot) wanted to find out whether simply

changing the colour of a button would make a difference to

conversion rates.

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They started out with the simple hypothesis of choosing between

two colours (green and red) and trying guess what would happen.

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Green connotes ideas like “natural” and “environment,” and given its wide use in traffic lights,

suggests the idea of “go” or forward movement.

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The colour red, on the other hand, is often thought to communicate

excitement, passion, blood, and warning.

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It is also used as the colour for

stopping at traffic lights. Red

is also known to be eye-catching.”

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So, clearly an A/B test between

green and red would result in green, the more friendly colour.

At least that was their guess.

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Here is what their

experiment looked like:

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So how did that experiment turn out?

The answer was surprising:

The red button

outperformed the green button by 21%.

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What’s most important to consider is

that nothing else was changed at all:

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21% more people clicked on the

red button than on the green button. Everything else on the pages

was the same, so it was only the button colour that made this difference.

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This definitely made me wonder: If we were to read all the research

before this experiment and ask every researcher which version they would guess would perform better, I’m sure

green would be the answer in nearly all cases.

Not so much. babuappat@gmail.com

Dozens of experiments were to improve conversion rates using

changes of colors.

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While the results weren’t as clear, we still saw a huge change.

One hypothesis is that for a social media sharing tool, there is less of a barrier to signup, which makes

the differences less significant

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Despite all the studies, generalizations are extremely hard

to make.

Whatever change you make, treat

it first as a hypothesis, and see if the actual experiment supports

your ideas. babuappat@gmail.com

People are always very prone to go with opinion.

Yet, data always beats opinion, no matter what.

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Quick last fact: Why are hyperlinks blue?

This is something that always is of great interest and

is actually a fun story.

In short, it offers the highest contrast between the colours used on early websites.

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Tim Berners-Lee, the main inventor of the web, is believed to be the man

who first made hyperlinks blue. Mosaic, a very early web

browser, displayed webpages with a (ugly) gray background and

black text.

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The darkest color available at the time that was easily

distinguishable from the black text was that blue color.

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Therefore, to make links stand apart from plain text, but still be

readable, the colour blue was selected.

Since then, the blue colour for links has stayed for the most part

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Which one do you LIKE the most?

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THANK YOU

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