why infographics are important in digital marketing by ebriks infotech

The Power of InfographicsThe Business of Visualization

Infographics have emerged

as one of the most popular

and shareable forms of

social content.

Robin Richards – JESS3

Same Search ~120 days ago = 574k*

* http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/

Why?

Credit: http://www.flickr.com/photos/will-lion/2595497078/

Easy to digest.

Source: http://www.flickr.com/photos/webtreatsetc/5321658646/

Easy to share.

Source: http://www.flickr.com/photos/7372907@N07/3428778556/

They are cool..

Infographics are visual

representations of information,

data or knowledge that

present complex information

quickly and clearly.

Wikipedia

One definition.

Source: http://www.flickr.com/photos/gdsdigital/4423754587

For some it means data visualization.

Source: David Armano, darmano.typepad.com

For others it’s idea art.

Infographic types and

applications.

Source: http://www.flickr.com/photos/gdsdigital/4361707483/

StatisticsApplications: presenting company information, industry research.

ConceptsApplications: illustrating thought leadership or philosophy.

Source: David Armano, EdelmanDigital.com

ModelsApplications: business process, service offerings.

CartoonsApplications: ideas, concepts, scenarios, culture.

Source: http://jess3.com/the-blog-tree/

InformationApplications: industry resources, specs, “cheat sheets”, comparisons

Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile

TimelinesApplications: evolution, progress, history, schedules.

Getting started.

Explore new ways to inform.

Source: http://www.flickr.com/photos/iareef/4478057025/

Source: http://www.flickr.com/photos/47388015@N00/5546771797/

Record your thoughts.

Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/

Process and refine ideas.

Create and publish.

A few things to remember.

• Keep it simple.

• Tell a story.

• Make sharing easy.

• Your ideas > your software.

• Just do it.

Workflow example.

Visualizing the idea that a

heavy investment in social

media won’t solve your

organizational issues.

http://www.flickr.com/photos/timparkinson/2436926028/

Started with the idea of a

weak foundation

http://www.flickr.com/photos/peter_roberts/4457615801/

That morphed into a

“house of cards”

Which turned into a (bad) sketch

Infographic ROI.

Infographics are cool but

also add business value.

Brand Awareness1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views

Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes

Signals = Conversations

Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY

Improved Results

Content creation options.

• DIY.

• In-house designer.

• Outsource to a pro.

• Partner with an art

student.

The Power of InfographicsThe Business of Visualization

Mark , Digital Strategist