why great business stories get funded, not great business ideas

Why great business STORIES get funded,not great business IDEAS.

By Ben Hucker

Principal & Founder

IEVOKE

The great

capital

raising

myth:

"GreatbusinessIDEAS getfunded."

Some great business IDEAS thatweren't able to secure seed or

venture money

Not such great IDEAS

75%% of startups that

fail within 3

years of receiving

venture capital

investment

Clearly there is more at play than theintrinsic IDEA of a business when it

comes to securing investment?

If great business IDEAS do not getfunded then what does get funded?

"Great businessSTORIES

get funded."

- Bill Fisher, Entrepreneur & Author ofThe 6 Secrets of Raising Capital

Humansare

motivated,moved, byemotion

Great business STORIES elcicit emotion

At IEvoke, we help you create acompelling business STORY

Your STORY can't be awork of fiction though

It has to besubstantiated

And it has to bemade

memorable

We help you:

Tell your story,Substantiate your story, &Make your STORY memorable.

1. Elevator Pitch2. One-Page Summary3. Formal Presentation

We build your STORY into

3 key documents:

We take you...

From this... To this

Our service ison-demand

We offer a fixed-fee pricing pointso you can budget with certainty

We work best with busyentrepreneurs and advisors

Technology & Innovation

Our focus is:

Don't let yourbusiness IDEAend up on thescrapheap

Contact us today to schedulea FREE consultation

+61 3 9005 6350info@ievoke.com.au IEVOKE