why great business stories get funded, not great business ideas
TRANSCRIPT
Why great business STORIES get funded,not great business IDEAS.
By Ben Hucker
Principal & Founder
IEVOKE
The great
capital
raising
myth:
"GreatbusinessIDEAS getfunded."
Some great business IDEAS thatweren't able to secure seed or
venture money
Not such great IDEAS
75%% of startups that
fail within 3
years of receiving
venture capital
investment
Clearly there is more at play than theintrinsic IDEA of a business when it
comes to securing investment?
If great business IDEAS do not getfunded then what does get funded?
"Great businessSTORIES
get funded."
- Bill Fisher, Entrepreneur & Author ofThe 6 Secrets of Raising Capital
Humansare
motivated,moved, byemotion
Great business STORIES elcicit emotion
At IEvoke, we help you create acompelling business STORY
Your STORY can't be awork of fiction though
It has to besubstantiated
And it has to bemade
memorable
We help you:
Tell your story,Substantiate your story, &Make your STORY memorable.
1. Elevator Pitch2. One-Page Summary3. Formal Presentation
We build your STORY into
3 key documents:
We take you...
From this... To this
Our service ison-demand
We offer a fixed-fee pricing pointso you can budget with certainty
We work best with busyentrepreneurs and advisors
Technology & Innovation
Our focus is:
Don't let yourbusiness IDEAend up on thescrapheap
