why do most app developers fail

WHY DO MOST DEVELOPERS FAILFAL

WHY DO MOST APP DEVELOPERS

L

HAS ANYONE ONE OF YOU MADE AN APPLICATION THAT LANDED ON THE TOP 10 MOST DOWNLOADED APPS LIST?

2012 2013 20170%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

30%32%

47%

Users of mobile apps worldwide by region – Portio Research

Asia PacificEuropeNorth AmericaMiddle east and AfricaLating America

AustraliaBrazil

IndiaUK

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

45%

15%17%

26%

13%11%15%

Smartphone using habits at present moment

SMS

Web Brows-ing

Email

social network-ingApps

Streaming music

Instant messaging

Information Gathering

Experiential

Body and mind more relaxed

Calmer psychological state

More External focus

More intense physical symptoms

Experience confined inside the smarpthone

More Internal focus

ENGAGING MOBILE APP

IF

SUCCESSFUL MOBILE APP

=

THEN

HOW DO YOU DEFINE ENGAGING?

2. Pulse

3. Dropbox

1. Facebook

5. Twitter6.

Wikipanion

4. Skype

8. IM+

9. Ebay

7. Evernote

Instagram

EASILY FIND THE LOCATION AND WORKING HOURS OF YOUR BUSINESS FIND WHAT THEY NEED WITH 1 OR 2 CLICKS MAXIMUM/MOBILE SITES TO HAVE BIGGER BUTTONSBUTTON FOR GOING TO THE FULL VERSION OF THE WEBSITEMOBILE WEBSITES TO FIT THE SCREENS BETTERSCROLL UP AND DOWN WITHOUT SCROLLING LEFT AND RIGHT

76%78

%69% 74

%76% 64

%

WHAT DO USERS ACTALLY SEEK?

2. Pulse

3. Dropbox

1. Facebook

5. Twitter6.

Wikipanion

4. Skype

8. IM+

9. Ebay

7. Evernote

Instagram

EXCELLENT DESIGN EXCELLENT

MARKETING

WHICH ONE WOULD YOU CLICK?

007 tips for better mobile apps:

TRY YOUR MOBILE APP ON DESKTOP FIRSTPAY ATTENTION TO THE SOUNDS YOU

USE, COLORS SHADES ETC.MAKE SURE YOUR APP IS ENJOYABLE FOR SHORT TIME SPAN

WHY DO WE FALL?

OURLSELVES UP

SO WE CAN LEARN HOW TO PICK

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