fairket app monetization for developers
DESCRIPTION
Fairket offers renting as an option to consumers to enable premium experience in an app - i.e. ad free and fully unlocked. Rental charges are strictly based on actual time of use and start as low as half a cent per minute. Kids apps and Casual games are the top two app categories that are available as rentable apps. Fairket and all the rentable apps can be freely downloaded from Google Play, by any consumer globally. This presentation explains how app developers can unlock revenue potential in their apps by offering rent as an option to their consumers for enabling premium experience. For consumer perspective, please download http://fairket.com/appTRANSCRIPT
Premium App RentalsIncrease Paying Users
Supported by Microsoft Ventures India
fairket.com/app
Premium App Time for RentAd free, fully unlocked
“buy experience, not apps”
Rent200 mins
for $1.00
Kids Apps
Casual Games
...
Whales
Dolphins
(Opportunity)Minnows
Market Opportunity
6% earn >$25k per month
<0.2% spend heavily
<8% spend occasionally
>90% spend hardly ever
30% earn >$500 per month
64% earn <$500 per month
Consumers Developers
...renting is optional
Try, rent, own (Rent To Own)
Global reach (all currencies)
Alternative monetization
...is a shared wallet
Paid credits using IAP
Prepay once, rent any
Offer credits using ads
...is a marketplace
Track & manage spends
Discover all rentables
Kids safe (no ads or payments)
Micro Pricing
+Free
Credits
Premium Quality
+Kids
Safety
Renting for global consumers
Developing Economies Developed Economies
Rental Model CompatibilityExisting App + SDK = Rentable App
Paid App
Lite & Pro
FreemiumNon-consumables like levels
Free AppWith Only Ads
Rentable AppFree to play
Freemium*Consumables
like virtual currencies
Android
iOS
Windows
Coming soon...
Now available!
Compatible with
Unity
Cocos
...*In roadmap
+ SDK
Lite
Buy
Try
Rent*
Free
Free
In-App Purchase
Fairket Credits
Non-premium
Premium
Premium
Premium
Choice ChargesExperience
*Consumer requires Fairket app only to choose Rent option
Co-exists with other models in same appConsumer choice determines experience, charges and revenue
Exis
tin
gFa
irke
t
+ SDK
Ren
tab
le A
pp
Ads
Google In-App
None
Fairket Rental
Revenue
Use case 1: Paid app to rentable app
Try
Buy
Rent
Starts with
OR
Launch as free app
Paid App
Then choose
Developer Activity Consumer Experience
+ SDK Rentable AppFree to play
Use case 2: Freemium app to rentable app
Try
Buy
Rent
Starts withOR
Relaunch withApp update
Freemium App
Then choose
Developer Activity
+ SDK Rentable AppFree to play
Consumer Experience
OR
Lite
Fairket App Developer ProgramSign up at: https://developer.fairket.com
Integrate SDKin your app
Setup Pricingin Developer Console
Update Appin Google Play
1
2
3
Start Earning from Fairket
4
Fairket Architecture Overview
Device
Fairket App
App 1
SDK
Develo
per C
on
soleC
on
sum
er S
ervi
ces D
evelop
ersC
on
sum
ers
Developer App Config & Pricing Data
Consumer App Usage & Billing Data
App k
SDK
Develo
per C
on
sole
Develo
pers
Co
nsu
mer
s
Regular User(has Fairket app)
App
SDK
Guest User(no Fairket app)
App
Fairket App
SDK
3. Config App
4. Set Prices
5. Analytics
Consumer App Usage & Billing Data
Developer App Config & Pricing Data
Co
nsu
mer
Ser
vice
s
b. Trialc. Lite
b. Trialc. Rent
App 1
2. Distribute1. Integrate
SDK
a. Download
Process Flow Details
Download Fairket App
d. Pay Topup Revenue
Rental Revenue
Lohith
Fairket App
Money Flow Details
Murali
Fairket App
App Rate
Twitty $0.01 per min
Chess $0.02 per min
User App Charges
Lohith Twitty $0.10
Murali Twitty $0.05
Lohith Chess $0.20
Murali Chess $0.10
User Balance
Lohith $1.70
Murali $0.85
Top up $2.00
Top up $1.00
Twitty
Chess
SDK
SDK
Play 5 mins
Play 5 mins
Twitty
Chess
SDK
SDK
Play 10 mins
Play 10 mins
TopupRevenue $3.00
Twitty App Developer
Chess App Developer
RentalRevenue
$0.15
RentalRevenue
$0.30“in escrow”
“the ledger”
“pricing setup”
User Acquisition: Mutual Discovery“Virtuous cycle with every new app added”
App 1 Users App 2 UsersFairket Users
1. Discover Fairket 1. Discover Fairket
2. Discover App 22. Discover App 1
“quid pro quo”
App Wrapper ToolInject SDK into app binary
Your App
“zero integration effort”
Ask Us AboutFairket App Wrapper Tool
+ SDK Rentable AppFree to play
Payment charges:
$30
Rental Revenue ModelAggregate rentals:
$100
Developer earnings:
$60
Billing charges:
$10
First 3 months,
0% billing charges
Early Adopter BenefitsTalk to us: [email protected]
More revenue,
more discounts
Free promotions,
featured listings
Premium App [email protected]
fairket.com/app