why do i need a logo?

Why do I need a logo?

A frequently asked question

11/06/2009 www.imageconnect.co.uk

Because a logo…..

• Creates a long lasting impression on your clients

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Because a logo…..

• Creates a long lasting impression on your clients

• Brands your business

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Because a logo…..

• Creates a long lasting impression on your clients

• Brands your business

• Expresses your business aims and goals

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Because a logo…..

• Creates a long lasting impression on your clients

• Brands your business

• Expresses your business aims and goals

• Provides a point of recognition for all your visitors and customers

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Because a logo…..• Creates a long lasting impression on your

clients

• Brands your business

• Expresses your business aims and goals

• Provides a point of recognition for all your visitors and customers

• Provides a consistent image to all your marketing material

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Because a logo…..• Creates a long lasting impression on your

clients

• Brands your business

• Expresses your business aims and goals

• Provides a point of recognition for all your visitors and customers

• Provides a consistent image to all your marketing material

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Lasting impression

• Your logo should create a lasting impression with all your visitors

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Lasting impression

• Your logo should create a lasting impression with all your visitors

– Prospects

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Lasting impression

• Your logo should create a lasting impression with all your visitors

– Prospects

– Customers

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Lasting impression

• Your logo should create a lasting impression with all your visitors

– Prospects

– Customers

– Suppliers

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Lasting impression

• Your logo should create a lasting impression with all your visitors

– Prospects

– Customers

– Suppliers

• They all need to remember it, to remember YOU

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Lasting impression

• Your logo should create a lasting impression with all your visitors

– Prospects

– Customers

– Suppliers

• They all need to remember it, to remember YOU

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Brand

• A good logo brands your business

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Brand

• A good logo brands your business

• Brand is important

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Brand

• A good logo brands your business

• Brand is important

• Strengthens customer relationships

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Brand

• A good logo brands your business

• Brand is important

• Strengthens customer relationships

• Your brand promise must match your customers experiences

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Brand

• A good logo brands your business

• Brand is important

• Strengthens customer relationships

• Your brand promise must match your customers experiences

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Expression

• A good logo expresses your businesses aims & motives to visitors

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Expression

• A good logo expresses your businesses aims & motives to visitors

• It tells them you

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Expression

• A good logo expresses your businesses aims & motives to visitors

• It tells them you

– provide good quality

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Expression

• A good logo expresses your businesses aims & motives to visitors

• It tells them you

– provide good quality

– provide good value

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Expression

• A good logo expresses your businesses aims & motives to visitors

• It tells them you

– provide good quality

– provide good value

– are reliable

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Expression

• A good logo expresses your businesses aims & motives to visitors

• It tells them you

– provide good quality

– provide good value

– are reliable

– are environmentally aware

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Expression• A good logo expresses your businesses aims &

motives to visitors

• It tells them you – provide good quality

– provide good value

– are reliable

– are environmentally aware

• In fact, whatever you want it to say about YOU

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Expression• A good logo expresses your businesses aims &

motives to visitors

• It tells them you – provide good quality

– provide good value

– are reliable

– are environmentally aware

• In fact, whatever you want it to say about YOU

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Recognition

• You will be more easily recognised with a strong logo

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Recognition

• You will be more easily recognised with a strong logo

• Standing out from the crowd is important

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Recognition

• You will be more easily recognised with a strong logo

• Standing out from the crowd is important

• You want clients to recognise the information you send them, know its from you & want to read it because they know it will be informative

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Recognition

• You will be more easily recognised with a strong logo

• Standing out from the crowd is important

• You want clients to recognise the information you send them, know its from you & want to read it because they know it will be informative

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Consistent Image

• Use your logo on

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Consistent Image

• Use your logo on

– Stationery & business cards

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Consistent Image

• Use your logo on

– Stationery & business cards

– Sales & promotional literature

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Consistent Image

• Use your logo on

– Stationery & business cards

– Sales & promotional literature

– Web site

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Consistent Image

• Use your logo on

– Stationery & business cards

– Sales & promotional literature

– Web site

– Emails

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Consistent Image

• Use your logo on

– Stationery & business cards

– Sales & promotional literature

– Web site

– Emails

– Blogs

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Consistent Image

• Use your logo on

– Stationery & business cards

– Sales & promotional literature

– Web site

– Emails

– Blogs

– Packaging

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Consistent Image

• Use your logo on

– Stationery & business cards

– Sales & promotional literature

– Web site

– Emails

– Blogs

– Packaging

– Vehicles

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Consistent Image• Use your logo on

– Stationery & business cards

– Sales & promotional literature

– Web site

– Emails

– Blogs

– Packaging

– Vehicles

– In fact, everywhere

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Consistent Image• Use your logo on

– Stationery & business cards

– Sales & promotional literature

– Web site

– Emails

– Blogs

– Packaging

– Vehicles

– In fact, everywhere

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What does this say?

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Image connect connects your with your customers

It says……

• Good quality useful information

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It says……

• Good quality useful information

• A reliable service

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It says……

• Good quality useful information

• A reliable service

• Knowledgeable people

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It says……

• Good quality useful information

• A reliable service

• Knowledgeable people

• Powerful designs

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It says……

• Good quality useful information

• A reliable service

• Knowledgeable people

• Powerful designs

• Straight forward message

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It says……

• Good quality useful information

• A reliable service

• Knowledgeable people

• Powerful designs

• Straight forward message

• A brand I can trust

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It says……

• Good quality useful information

• A reliable service

• Knowledgeable people

• Powerful designs

• Straight forward message

• A brand I can trust

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Summary – Why do I need a Logo?

• Creates a long lasting impression on your clients

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Summary – Why do I need a Logo?

• Creates a long lasting impression on your clients

• Brands your business

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Summary – Why do I need a Logo?

• Creates a long lasting impression on your clients

• Brands your business

• Expresses your business aims and goals

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Summary – Why do I need a Logo?

• Creates a long lasting impression on your clients

• Brands your business

• Expresses your business aims and goals

• Provides a point of recognition for all your visitors and customers

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Summary – Why do I need a Logo?• Creates a long lasting impression on your

clients

• Brands your business

• Expresses your business aims and goals

• Provides a point of recognition for all your visitors and customers

• Provides a consistent image to all your marketing

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Summary – Why do I need a Logo?• Creates a long lasting impression on your

clients

• Brands your business

• Expresses your business aims and goals

• Provides a point of recognition for all your visitors and customers

• Provides a consistent image to all your marketing

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Thank YOU• Thank you for watching

• If you would like to discuss anything further please – Call 07932 744204

– Email me at info@imageconnect.co.uk

• Visit www.imageconnect.co.uk

• Read my blog http://imageconnectlondon.blogspot.com

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