why do i need a logo?
DESCRIPTION
Why do I need a logo? I am not a large multi national, just a new small start up business. View the slide to find out why you really must have a logo.TRANSCRIPT
Why do I need a logo?
A frequently asked question
11/06/2009 www.imageconnect.co.uk
Because a logo…..
• Creates a long lasting impression on your clients
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Because a logo…..
• Creates a long lasting impression on your clients
• Brands your business
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Because a logo…..
• Creates a long lasting impression on your clients
• Brands your business
• Expresses your business aims and goals
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Because a logo…..
• Creates a long lasting impression on your clients
• Brands your business
• Expresses your business aims and goals
• Provides a point of recognition for all your visitors and customers
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Because a logo…..• Creates a long lasting impression on your
clients
• Brands your business
• Expresses your business aims and goals
• Provides a point of recognition for all your visitors and customers
• Provides a consistent image to all your marketing material
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Because a logo…..• Creates a long lasting impression on your
clients
• Brands your business
• Expresses your business aims and goals
• Provides a point of recognition for all your visitors and customers
• Provides a consistent image to all your marketing material
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Lasting impression
• Your logo should create a lasting impression with all your visitors
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Lasting impression
• Your logo should create a lasting impression with all your visitors
– Prospects
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Lasting impression
• Your logo should create a lasting impression with all your visitors
– Prospects
– Customers
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Lasting impression
• Your logo should create a lasting impression with all your visitors
– Prospects
– Customers
– Suppliers
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Lasting impression
• Your logo should create a lasting impression with all your visitors
– Prospects
– Customers
– Suppliers
• They all need to remember it, to remember YOU
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Lasting impression
• Your logo should create a lasting impression with all your visitors
– Prospects
– Customers
– Suppliers
• They all need to remember it, to remember YOU
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Brand
• A good logo brands your business
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Brand
• A good logo brands your business
• Brand is important
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Brand
• A good logo brands your business
• Brand is important
• Strengthens customer relationships
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Brand
• A good logo brands your business
• Brand is important
• Strengthens customer relationships
• Your brand promise must match your customers experiences
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Brand
• A good logo brands your business
• Brand is important
• Strengthens customer relationships
• Your brand promise must match your customers experiences
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Expression
• A good logo expresses your businesses aims & motives to visitors
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Expression
• A good logo expresses your businesses aims & motives to visitors
• It tells them you
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Expression
• A good logo expresses your businesses aims & motives to visitors
• It tells them you
– provide good quality
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Expression
• A good logo expresses your businesses aims & motives to visitors
• It tells them you
– provide good quality
– provide good value
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Expression
• A good logo expresses your businesses aims & motives to visitors
• It tells them you
– provide good quality
– provide good value
– are reliable
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Expression
• A good logo expresses your businesses aims & motives to visitors
• It tells them you
– provide good quality
– provide good value
– are reliable
– are environmentally aware
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Expression• A good logo expresses your businesses aims &
motives to visitors
• It tells them you – provide good quality
– provide good value
– are reliable
– are environmentally aware
• In fact, whatever you want it to say about YOU
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Expression• A good logo expresses your businesses aims &
motives to visitors
• It tells them you – provide good quality
– provide good value
– are reliable
– are environmentally aware
• In fact, whatever you want it to say about YOU
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Recognition
• You will be more easily recognised with a strong logo
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Recognition
• You will be more easily recognised with a strong logo
• Standing out from the crowd is important
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Recognition
• You will be more easily recognised with a strong logo
• Standing out from the crowd is important
• You want clients to recognise the information you send them, know its from you & want to read it because they know it will be informative
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Recognition
• You will be more easily recognised with a strong logo
• Standing out from the crowd is important
• You want clients to recognise the information you send them, know its from you & want to read it because they know it will be informative
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Consistent Image
• Use your logo on
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Consistent Image
• Use your logo on
– Stationery & business cards
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Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
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Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
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Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
– Emails
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Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
– Emails
– Blogs
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Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
– Emails
– Blogs
– Packaging
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Consistent Image
• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
– Emails
– Blogs
– Packaging
– Vehicles
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Consistent Image• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
– Emails
– Blogs
– Packaging
– Vehicles
– In fact, everywhere
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Consistent Image• Use your logo on
– Stationery & business cards
– Sales & promotional literature
– Web site
– Emails
– Blogs
– Packaging
– Vehicles
– In fact, everywhere
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What does this say?
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Image connect connects your with your customers
It says……
• Good quality useful information
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It says……
• Good quality useful information
• A reliable service
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It says……
• Good quality useful information
• A reliable service
• Knowledgeable people
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It says……
• Good quality useful information
• A reliable service
• Knowledgeable people
• Powerful designs
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It says……
• Good quality useful information
• A reliable service
• Knowledgeable people
• Powerful designs
• Straight forward message
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It says……
• Good quality useful information
• A reliable service
• Knowledgeable people
• Powerful designs
• Straight forward message
• A brand I can trust
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It says……
• Good quality useful information
• A reliable service
• Knowledgeable people
• Powerful designs
• Straight forward message
• A brand I can trust
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Summary – Why do I need a Logo?
• Creates a long lasting impression on your clients
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Summary – Why do I need a Logo?
• Creates a long lasting impression on your clients
• Brands your business
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Summary – Why do I need a Logo?
• Creates a long lasting impression on your clients
• Brands your business
• Expresses your business aims and goals
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Summary – Why do I need a Logo?
• Creates a long lasting impression on your clients
• Brands your business
• Expresses your business aims and goals
• Provides a point of recognition for all your visitors and customers
11/06/2009 www.imageconnect.co.uk 52
Summary – Why do I need a Logo?• Creates a long lasting impression on your
clients
• Brands your business
• Expresses your business aims and goals
• Provides a point of recognition for all your visitors and customers
• Provides a consistent image to all your marketing
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Summary – Why do I need a Logo?• Creates a long lasting impression on your
clients
• Brands your business
• Expresses your business aims and goals
• Provides a point of recognition for all your visitors and customers
• Provides a consistent image to all your marketing
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Thank YOU• Thank you for watching
• If you would like to discuss anything further please – Call 07932 744204
– Email me at [email protected]
• Visit www.imageconnect.co.uk
• Read my blog http://imageconnectlondon.blogspot.com
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