why bother advertising

Why we should ban alcohol advertising the sooner the

better!Anki Pulliainen, Boozerebellion

Because…

1) It affects youngsters

2) Current restrictions are not effective enough (at least in Finland)

2) Majority of EU citizens support resrtictions

3) We have allready made commitments to protect children and younsters

The effects…

• Youngsters will start to drink earlier

• The ones allready drinking will drink more

Current law…

It´s not allowed to depict minors in alcohol ads in Finland

Banned if…an abundant consumption of alcohol is described there in positive

terms

Banned if…it gives an idea that alcohol increases the functional capacity or makes one socially or sexually

more successful

On the right a Swedish wine ad with warning:”Alcohol can cause cerebral hemorrhage and cancer.”

Puclic opinion

• ¾ of EU citizens agree that alcohol advertising tarketing young people should be banned in all Member states.

We have made commitments…

Convention on the Rights of the Child, UN

Encourage the development of appropriate guidelines for the protection of the child from information and material injurious to his or her well-being, bearing in mind the provisions of articles 13 and 18.

WHOAll children and

adolences have the right

to grow up in an environment protected from the negative consequences of alcohol consumption and

to the extend possible from the protection of alcohol beverages.

Things can change

• Attitutes and law concerning tobacco has changed radically in past 20 years

• WHY?– It was commonly understood that tobacco is

dangerous to the health

– It was commonly understood that it causes harm also to others than the smoker