who shops where at christmas? - experian · who shops where at christmas? black friday, cyber...
Post on 22-May-2020
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Keep your eyes open for the upcoming 2015 Festive Insights paper from Experian Marketing Services for more including predictions, recommendations and takeaways.
For more information visit www.experian.co.uk/marketingservices
Data taken from Experian’s Hitwise intelligence tool in conjunction with Experian’s Mosaic segmentation tool.
FESTIVE
For retailers
WHO SHOPS WHERE AT CHRISTMAS?
BLACK FRIDAY, CYBER MONDAY AND MANIC MONDAY
BOXING DAY & NEW YEAR’S DAY
Christmas is an incredibly important time for retail marketers.
Based on data from last year here’s a brief look at the types of people more likely to shop in the early
sales compared to the later ones.
More likely to have the following attributes>>>>
>>>>
Mid range salaries or
affluent (£50k+)
Receptive to email marketing comms
and promotions
Early majority for tech
adoption
Suburban or residential
locations, less likely to live in cities
Most likely to visit Sports, Automotive
and Retail sites
Family
Aged between 36-65
Facebook users
Regular consumers of
content on devices
A City
Prosperity
B Prestige Positions
N Urban
Cohesion
More likely to have the following attributes>>>>
>>>>
Less likely to have kids
Early technology
adopters
High consumers
of videos and content
Twitter users
Receptive to comms via email and
smartphonesLiving in urban locations – easy access to shops
Most likely to visit Entertainment, Lifestyle and
Food and Beverage
sites
Mixture of young and old
consumers (26-35 and 56-65)
Do you know your audience? Where they shop? When they shop?
Mosaic classifications more likely to be:
Mosaic classifications more likely to be:
GDomesticSuccess
FSuburban
StabilityBPrestige Positions
CCountry
Living
INSIGHTS
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