who says data is boring? digital in kent speed session 12th november 2015

Josh Whiten Digital Marketing Director

@SagittariusMktg @joshwhiten

who thinks data is boring?

let’s bring data to life.

with facebook audience insights

https://www.facebook.com/ads/audience_insights

why facebook?

› It’s a big universe› 60-80% of b2c website visitors› 30-50% of b2b website visitors

what does Kent look like?

how can we use it?

gain insights into your followers.

› More advanced than Page Insights› Identify habits, interests and content

gain insights into your competitor’s followers.

› Use the Interests targeting option› Compare the differences

gain insights into your website visitors.

› Create free Facebook Ads account› Place remarketing tag on website› Build audience of website visitors

gain insights into your customers.

› Create audience of converting visitors› Upload email database into Ads account› Compare to followers, analyse, segement

gain insights into potential customers.

› Research profiles from scratch› Geo, gender, age, behaviour, interests,

demographics, lifestyle, career

next steps?

› Target Facebook Ad campaigns› Plan content and discussion ideas› Geo Target wider marketing› Scale up reach using Lookalikes

and of course…

…choose the perfect Christmas gift for teacher

thank you.Josh Whitenjosh@sagittarius.agency

Marketing