Josh Whiten Digital Marketing Director

@SagittariusMktg @joshwhiten

who thinks data is boring?

@SagittariusMktg @joshwhiten

let’s bring data to life.

@SagittariusMktg @joshwhiten

with facebook audience insights

@SagittariusMktg @joshwhiten

https://www.facebook.com/ads/audience_insights

@SagittariusMktg @joshwhiten

why facebook?

@SagittariusMktg @joshwhiten

› It’s a big universe› 60-80% of b2c website visitors› 30-50% of b2b website visitors

@SagittariusMktg @joshwhiten

what does Kent look like?

@SagittariusMktg @joshwhiten

@SagittariusMktg @joshwhiten

@SagittariusMktg @joshwhiten

how can we use it?

@SagittariusMktg @joshwhiten

gain insights into your followers.

@SagittariusMktg @joshwhiten

› More advanced than Page Insights› Identify habits, interests and content

gain insights into your competitor’s followers.

@SagittariusMktg @joshwhiten

› Use the Interests targeting option› Compare the differences

gain insights into your website visitors.

@SagittariusMktg @joshwhiten

› Create free Facebook Ads account› Place remarketing tag on website› Build audience of website visitors

gain insights into your customers.

@SagittariusMktg @joshwhiten

› Create audience of converting visitors› Upload email database into Ads account› Compare to followers, analyse, segement

gain insights into potential customers.

@SagittariusMktg @joshwhiten

› Research profiles from scratch› Geo, gender, age, behaviour, interests,

demographics, lifestyle, career

next steps?

@SagittariusMktg @joshwhiten

› Target Facebook Ad campaigns› Plan content and discussion ideas› Geo Target wider marketing› Scale up reach using Lookalikes

and of course…

@SagittariusMktg @joshwhiten

…choose the perfect Christmas gift for teacher

thank you.Josh Whitenjosh@sagittarius.agency

@SagittariusMktg @joshwhiten