who owns the future of mobile commerce: iphone vs. android smartphones?

Who Owns the Future of M-Commerce?

iPhone vs. Android

Figuring out how to allocate your mobile web development resources feels like guesswork most of the time: Should you be focusing your efforts on optimizing for iPhone customers or Android customers first?

It’s a hard question. But when in doubt,

turn to the data! !

M-Commerce Traffic (2013 - 2015)Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers

M-Commerce Traffic (2013 - 2015)Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers

(Let’s take a look at how m-commerce traffic has changed

over the past three years.) !

0

15

30

45

60

iPhones Android Smartphones Other Smartphones

% Growth

Current Annual Growth Rate of

M-Commerce Traffic

0.1%

32.9%

56%

0

15

30

45

60

iPhones Android Smartphones Other Smartphones

% Growth

Current Annual Growth Rate of

M-Commerce TrafficIn terms of annual traffic growth, !

it’s quickly becoming a two horse race…

…traffic from other smartphones is barely growing at all.

32.9%

56%

0.1%

M-Commerce Traffic 2013 2014 2015

Android

iPhone

Other

6%

33%

61%

4%

37%59%

3%

41%56%

*projected

M-Commerce Traffic 2013 2014 2015

Android

iPhone

Other

6%

33%

61%

4%

37%59%

3%

41%56%

No doubt about it, Android is rapidly chipping away at iPhone traffic.

+8% growth in three years!

*projected

M-Commerce Traffic 2013 2014 2015

Android

iPhone

Other

6%

33%

61%

4%

37%59%

3%

41%56%

No doubt about it, Android is rapidly chipping away at iPhone traffic.But what about revenue? Which customers are spending more over time?

+8% growth in three years!

*projected

M-Commerce Revenue (2013-2015)Source: 32MM visits from 13 of Mobify’s enterprise e-commerce customers

M-Commerce Revenue 2013 2014 2015

Android

iPhone

Other

6%

25%

69%

4%

32%

64%

3%

38%

59%

*projected

M-Commerce Revenue 2013 2014 2015

Android

iPhone

Other

6%

25%

69%

4%

32%

64%

3%

38%

59%

It’s clear that iPhone users still spend the most money, but there is shift in revenue growth coming from Android devices!

*projected

0

75

150

225

300

iPhones Android Smartphones Other Smartphones

% Growth

Current Annual Growth Rate of

M-Commerce Revenue

32.9%

56%244.2%

86.1%

0

75

150

225

300

iPhones Android Smartphones Other Smartphones

% Growth

Current Annual Growth Rate of

M-Commerce Revenue

32.9%

56%244.2%

86.1%

As Android devices continue to proliferate, so too will the amount of revenue coming from these smartphones…

• Your safest bet is to focus short-term mobile optimization efforts for iPhone customers.

• In the longer term (2016 and beyond), it’s likely that Android customers will become more valuable, and you’ll need to adjust your optimization strategies.

• But don’t forget - there’s more to this story! Be sure to check your own analytics to get the most accurate picture of your current situation!

Key Takeaways

www.mobify.com

Mobify is a mobile commerce platform used by leading brands and retailers to drive hundreds of millions of dollars in mobile revenue every year.