who is investor relations firms serving?
Post on 21-Jan-2018
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Client Side Investor Relations
We don’t Engage in Investor Relations, we make Investor Relations Engaging
The evolution of Investor Relations, Public Relations and Communications
What we feel will become a significant part of the process moving forward
Investor Relations has remained
fundamentally unchanged for the last
20 years or so…
1996 was…
The year I became involved in the
stock market…
Started my first business as I was
preparing to retire from active duty in
the US Navy.
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
The Internet has changed
EVERYTHING…
The web has evolved exponentially
along with other technology.
Our entire existence is dependent on
the Internet and speed of light
communications.
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
Today’s Investor Relations efforts still
occur from a centralized hub (The
firm or agency)
IR is predominantly a “Do it for me”
(DIFM) process.
IR sends investors messages using
outbound marketing…
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
The IR Firm is THE centralized HUB
for managing products, distribution of
information and communications on
BEHALF of the Client Company…
IR Firm(on behalf of the client company)
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
Today’s Investor has tuned out
messaging and other outbound
efforts by IR firms…
Investors have become savvy and
distrusting of IR, especially
aggressive IR and Stock Promotion.
Investors have tools to filter out these
messaging efforts.
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
They are using SEARCH and are
doing a lot more of their own
research.
They are looking for engaging
content.
They are looking increasingly toward
the Companies themselves for this
content.
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
By in large, IR entities are not
addressing Internet and Investor
Trends over time…
Social Media has become very
important.
The Client Company Website is
EXTREMELY important.
Video, Images are increasing
RAPIDLY in popularity.
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
IR must evolve to a more Client Side
approach or incorporate IR Support
on the client side…
Website Design, Maintenance and
Management.
Social Media Design, Maintenance
and Management.
Marketing must include (much) more
visual information
ALL ON THE CLIENT SIDE
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
IR of the Future, aside from a strong
knowledge of compliance, and public
companies will be composed of
content marketing expertise, search
marketing expertise and many other
skill sets that are not considered
today.
These skills will NOT replace IR but
will be a strong augmenting force
and absolutely necessary for success
going forward.
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
IR Firms and Entities must,
themselves become Market
Leaders…
Walk the Walk…
Be Disruptive and Solve a Problem
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
Client Side Marketing Concepts
Company Website must stand out and include INBOUND
Marketing tools
Social Media platforms must be social and interactive; NOT
broadcasting platforms
Video and Images must be used for products, services and
INVESTORS
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
Company Website
With some companies, requires a complete redesign and content management system
(CMS)
Expertly search engine optimized
Bold imagery
Exciting and visual INVESTOR PAGE with images, video
NEWSROOM – VERY IMPORTANT
Calls to Action (CTA)
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
Social Media…
Use best practices to connect with
influencers, stimulate conversation and
buzz…
Share engaging and valuable content…
not ME, ME, ME!
Link to curated content on website. 5-10
posts per day on social media.
Never, EVER buy likes or followers –
Investors (and others) will see you as a
scam or a cheat – loss of credibility.
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
Curating Content
Leverage hot stories
Post in NewsRoom
Link via Social Media
Give Credit!
#contentmarketing is not necessarily YOUR content…
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
IR Services:
• Website design, redesign
• SEO
• Social Media Marketing
• NewsRoom
• Writing
• Presentations including visual presentations like infographics
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
Contact:
Tom Allinder
tom@ir3point0.com
http://ir3point0.com
Tom Allinder, President, IR3Point0, LLC http://ir3point0.com tom@ir3point0.com
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