who gcm/ncd working group on how to realise governments’ … · dvd/cd-rom, direct marketing,...

WHO GCM/NCD Working Group on how to realise governments’ commitments to engage with the private sector for the prevention and control of NCDs

Rocco Renaldi, Geneva, 17 June 2015

WFA fully supports WHO Recommendations

http://whqlibdoc.who.int/publications/2010/9789241500210_eng.pdf

Voluntary commitments; a good starting point

2014 End of 2016

Extends scope to cover more media

TV, print, Internet and company-owned websites

TV, radio, print, cinema, online (including company-owned websites), DVD/CD-ROM, direct marketing, product placement, interactive games, outdoor marketing, mobile and SMS marketing

Covers marketing techniques

Did not cover marketing techniques

Covers use of licensed characters, celebrities, movie tie-ins that appeal primarily to children under 12

Promoting common nutrition criteria

Company-specific Aspiration to establish common nutrition criteria in other countries and regions around the world

Belgian Pledge,

2012, 34 members

Brazil – Public

Commitment on Food Advertising to Children, 2009, 24

members

EU

Pledge, 2007, 21 members

Russia - Pledge on

Limitation of Advertising to Children, 2010, 7 members

India Pledge, 2011,

8 members

GCC Food and

Beverage Pledge on Responsible Marketing and Advertising to children, 2010,

7 members

South Africa – Pledge on

Marketing to Children, 2009, 24 members

Australia – Responsible

Children’s Marketing Initiative, 2009, 16 members

Mexican Pledge,

2011, 14 members

US – Children’s

Food and Beverage Advertising Initiative (CFBAI), 2006, 18

members

Canadian Children’s

Food and Beverage Advertising Initiative, 2007, 19 members

Turkish Pledge,

2011, 5 members

Romania - Ethical code for

food product advertising targeting children, 2009 ,

50 members

Philippines

Pledge, 2011, 13 members

Portugal - Food

Industry Commitment on Advertising to

Children, 2010, 26 members

Swiss Pledge,

2011, 11 members

Thai Pledge, 2008, 6

members

National/regional pledge in place

Poland - Code Governing

Food Advertisement Addressed to Children, 2010,

applies to all

NZ - Food Industry

Group agreement

Hungarian Pledge,

2012, 12 members

Singapore –

Responsible Advertising to Children initiative, 2012, 14

Members

Peruvian Pledge, 2011, 15 members

Malaysian Pledge, 2012,

Driving national pledges

Norway, agreement

with govt, 2013, all industry and retail

Hybrid “co-regulatory” schemes

Starting point Stakeholder involvement

Outputs/ Outcomes

Singapore

Malaysia

EU Pledge

Poland

Netherlands

Some considerations

1. No one-size fits all approach to limit food marketing 2. It’s not just a debate about regulation vs. self-regulation.

This simplifies reality and represents poses an unhelpful ideological dichotomy

3. A blend of regulation, self-regulation and innovative co-regulatory options need to be considered

4. Advertising standards bodies can play a meaningful role given their remit and expertise

5. Any solution needs to be multi-stakeholder and employ credible monitoring, measurement and enforcement mechanisms to build trust

6. The outcome indicator must be a reduction in impact of food marketing to children (not public health outcomes)

Thank you

For more information contact: Stephan Loerke s.loerke@wfanet.org

Will Gilroy w.gilroy@wfanet.org