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Copyright 2010 Adobe Systems Incorporated. All rights reserved. 1
Modernizing the Postal Industry 2010 and Beyond: Innovations to Grow New Revenue StreamsAdobe Government Solutions
February 2010
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. 2
Postal Industry: Common Challenges Faced Globally
Challenges Mail erosion and move to
lower-class mail
Increasing deregulation and competition
Large customers (corporations, government agencies) moving to electronic channels
Source: http://www.gao.gov/products/GAO-09-332T
2006Congress passed the Postal Accountability and Enhancement Act.Largest mail volume:213 billion pieces of mailNet income: $900 million
2008
Mail volume: 5% dropNet loss: $1 billion
Cutting costs by $2 billion—primarily 50 million work hours—did not close the gap between revenue and expenses.
GAO recommends USPS take “aggressive action to streamline its workforce and network costs to assure its long-term viability”
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. 3
Innovations that Extend Existing Systems to Build New Revenue Channels
Business Efficiency
Reducing costs of paper, postage and management of billing, correspondence, marketing ($1–3 per mailing) and handling of incoming mail
Agility Faster response to
competition and consumer needs
Customer Service Growing expectations
around customization and speed
Consumer Convenience and
Speed Email is easy and fast
Government Efficiency
Reducing costs of paper, postage and management of billing, correspondence, marketing ($1–3 per mailing) and handling of incoming mail
Green Provide leadership in
reducing paper requirements
Customer Service Improved services
through faster communication with constituents
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. 4
Innovations that Extend Existing Systems to Build New Revenue Channels
Strengths As postal, you are uniquely
positioned to address this; you have the truest physical reach and scale to offer universal postal services of the 21st century that extends to digital
Challenges Fixed costs to support
universal services
Legacy systems
Pensions
PostOfficePost
Office
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. 5
Innovations that Extend Existing Systems to Build New Revenue Channels
Postal Servicesfor the 21st CenturyImprove interactions to
deliver new and digital services
eStampseStamps iStatementsiStatements
FormsFormsCertifi
ed
Secure
DocumentsCertified
Secure
Documents
eLetterseLetters
Digital
Marketing
Digital
Marketing eC
ontr
acts
eCon
trac
ts
PostOfficePost
Office
What Can This Offer You?The ability to have a scalable platform to extend your legacy systems to offering new services, new revenue streams and build loyalty
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. 6
Innovations that Extend Existing Systems to Build New Revenue Channels
New revenue streams through stronger customer relationships
Business Belgium Postal: Providing better
services to business customers
Postecom (Italy): eBilling initiative to increase customer satisfaction
Consumer Deutsche Post: Strategic
investments in Parcel Mail and Pre-paid Stamp Services
Government Australian Post: Multi-channel
delivery with eLetter
eStampseStamps iStatementsiStatements
FormsFormsCertifi
ed
Secure
DocumentsCertified
Secure
Documents
eLetterseLetters
Digital
Marketing
Digital
Marketing eC
ontr
acts
eCon
trac
ts
PostOfficePost
Office
®
Copyright 2010 Adobe Systems Incorporated. All rights reserved. 7
Belgium Postal: e-Contract Solution for Business Customers
“We’ve been able to significantly reduce the contract turnaround time from 90 days to 24 hours. It’s now much easier and more convenient for our customers to do business with De Post.”
Christian du Jardin Group Marketing and Medium Enterprises Director,
De Post
“We’ve been able to significantly reduce the contract turnaround time from 90 days to 24 hours. It’s now much easier and more convenient for our customers to do business with De Post.”
Christian du Jardin Group Marketing and Medium Enterprises Director,
De Post
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. 8
Postecom
Challenge Minimize reliance on paper for billing Efficiently address varied ways that customers want
to receive bills Use digital signatures and timestamps to comply
with current regulations
Solution Postecom uses Adobe LiveCycle solutions to
automate the creation and delivery of secure, authenticated bills to customers
Results Improved a variety of customer services Reduced operating costs Minimized reliance on paper Streamlined administration Complied with government regulations for document authentication and
signatures
“Legal validity of digital signatures, workflow automation, and cost reduction in the billing process give strategic importance to the project Poste Italiane implemented using Adobe technology.”
Roberto Palumbo Business Unit Certification Director, Mail and
eServices
“Legal validity of digital signatures, workflow automation, and cost reduction in the billing process give strategic importance to the project Poste Italiane implemented using Adobe technology.”
Roberto Palumbo Business Unit Certification Director, Mail and
eServices
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. 9
“Adobe solutions comply with our requirements for secure and proper printing of stamps.”
Bernd Meyer Product Manager Deutsche Post
“Adobe solutions comply with our requirements for secure and proper printing of stamps.”
Bernd Meyer Product Manager Deutsche Post
Deutsche Post: Innovations in Customer Service and Convenience
Challenge Improved consumer convenience with
print stamps online
Integrate required security controls
Solution Use Adobe solutions to enable online
generation of stamps that adhere to legal requirements
Results Improve customer access to
services
Enhance Deutsche Post revenues
Deploy innovative system supporting future services
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. 10
Australian Post: eLetter Partnership with Government
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. 11
SwissSign: Trusted Certificates to Accelerate Business Transactions
Wholly owned by Swiss Post since July 1, 2005
Independent legal entity focusing on the development, production, marketing, operations, and support of certificate-based identity and IT security solutions
Many firms are among the oldest reference customers in this area, including Helsana or Abacus; included in the standard SwissSign certificate products is the CA written for the PostCertificate launched in April 2007
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. 12
“More and more businesses are seeking to deploy electronic document workflows in a bid to reduce costs, enable operational efficiencies and enhance security. Using Post.Trust document signing solutions for Adobe CDS, individuals or companies can undertake contract execution, invoice generation, or even just general business correspondence by electronic means.”
John Cronin Managing Director of Post.Trust Ltd. (February 1,
2010)
“More and more businesses are seeking to deploy electronic document workflows in a bid to reduce costs, enable operational efficiencies and enhance security. Using Post.Trust document signing solutions for Adobe CDS, individuals or companies can undertake contract execution, invoice generation, or even just general business correspondence by electronic means.”
John Cronin Managing Director of Post.Trust Ltd. (February 1,
2010)
An Post: Electronic Signatures Enabling Trustworthy Paperless Transactions
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. 13
2010 and Beyond: eServices from Content Customization to Multi-Channel Delivery
BusinessConsumer
Government
BusinessConsumer
Government
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Copyright 2010 Adobe Systems Incorporated. All rights reserved. 14
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