white chalk road - google connect adwords presentation

Google Partners Connect Event – 19th October 2016

Welcome to White Chalk Road

Selection of our 45 clients:

• Google AdWords• Bing Ads• Facebook Ads• LinkedIn Ads• Banner Ads (anywhere)

• Google Local• Google Organic

• Anywhere on the Internet

The Best Way to Increase YOUR Online Sales?

Why businesses need online marketing

- 80% of searches for products and services happen online

- Consumers have too many choices, unless you’re there to remind them that you exist they’ll go somewhere else

- Highest ROI rates compared to other marketing activities

Fact: Organic (SEO) vs. Paid Search

Our Process for Paid Advertising

Why businesses need White Chalk Road

- We’re specialists – not an add on service- Business and marketing background vs IT- Dedicated account managers- Low account manager to client ration (average of 10)- Work done in-house not outsourced- Transparent communication- ROI & Value Focused- We genuinely care about your business

What we can achieve! Paid Advertising for WPA Mercedes-Benz

The Challenge-Working with another provider but limited success-Limited reporting with a lack of transparency-Unsure about the effectiveness of Google AdWords

The Results- Noticeable increase in foot traffic to all dealerships- Client very happy with management and reporting- Ad spend was producing a return for their business

How we did it?- Eliminate wasted clicks, setting up goals and tracking, rewrite and position ads, constant review & improvements

What we can achieve! Paid Advertising for Snap Printing

The Challenge-Working with another provider but limited success-Limited reporting with a lack of transparency

The Results- Increased click through rate from 0.63% to 1.62%- Saved over 35,000 wasted clicks- Managed 3 online banner advertising campaigns improving results with each campaign:- Conversion rate increased from 1.4% for the first campaign to 9.8% in the third campaign

Reporting Dashboard

Reporting Dashboard

Reporting Dashboard

Final Questions

GOOGLE PARTNERS CONNECT OFFER

GOOGLE PARTNERS BONUS OFFER