which of the following is not a reason that a new product might fail?

Kotler / Armstrong, Chapter 9

Which of the following is not a reason that a new product might fail?1. The product is priced too high.2. The product is poorly designed.3. The estimated market for the product is too

large.4. All of the above are reasons that a new

product might fail.

Kotler / Armstrong, Chapter 9

Which of the following is not a reason that a new product might fail?1. The product is priced too high.2. The product is poorly designed.3. The estimated market for the product is too

large.4. All of the above are reasons that a new

product might fail.

Kotler / Armstrong, Chapter 9

The systematic search for new-product ideas is called _____.1. idea generation2. idea search3. idea screening 4. concept development

Kotler / Armstrong, Chapter 9

The systematic search for new-product ideas is called _____.1. idea generation2. idea search3. idea screening 4. concept development

Kotler / Armstrong, Chapter 9

Which of the following is not a good external source of ideas?1. customers2. the R&D department3. suppliers 4. competitors

Kotler / Armstrong, Chapter 9

Which of the following is not a good external source of ideas?1. customers2. the R&D department3. suppliers 4. competitors

Kotler / Armstrong, Chapter 9

The purpose of idea screening is to reduce the number of new ideas.1. true2. false

Kotler / Armstrong, Chapter 9

The purpose of idea screening is to reduce the number of new ideas.1. true2. false

Kotler / Armstrong, Chapter 9

A product concept is a detailed version of a new product idea stated in meaningful consumer terms.1. true2. false

Kotler / Armstrong, Chapter 9

A product concept is a detailed version of a new product idea stated in meaningful consumer terms.1. true2. false

Kotler / Armstrong, Chapter 9

Once the new product ideas have been screened, the next step in the new product development process is _____.1. marketing strategy2. concept development and testing3. product development4. none of the above

Kotler / Armstrong, Chapter 9

Once the new product ideas have been screened, the next step in the new product development process is _____.1. marketing strategy2. concept development and testing3. product development4. none of the above

Kotler / Armstrong, Chapter 9

_____ is a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives.1. Market strategy development2. Product development3. Business analysis4. Forecasting

Kotler / Armstrong, Chapter 9

_____ is a review of the sales, costs, and profit projections for a new product to find out whether these factors satisfy the company’s objectives.1. Market strategy development2. Product development3. Business analysis4. Forecasting

Kotler / Armstrong, Chapter 9

When a concept moves into a physical product to insure that the product idea can be turned into a workable product, this is referred to as ________.1. market strategy2. product development3. business analysis4. commercialization

Kotler / Armstrong, Chapter 9

When a concept moves into a physical product to insure that the product idea can be turned into a workable product, this is referred to as ________.1. market strategy2. product development3. business analysis4. commercialization

Kotler / Armstrong, Chapter 9

Test marketing is the stage at which the product and marketing program are introduced into more realistic settings.1. true2. false

Kotler / Armstrong, Chapter 9

Test marketing is the stage at which the product and marketing program are introduced into more realistic settings.1. true2. false

Kotler / Armstrong, Chapter 9

Which of the following is not a form of test marketing?1. standard test markets2. controlled test markets3. simulated test markets4. perceptual test markets

Kotler / Armstrong, Chapter 9

Which of the following is not a form of test marketing?1. standard test markets2. controlled test markets3. simulated test markets4. perceptual test markets

Kotler / Armstrong, Chapter 9

Some of the drawbacks of _____ test markets are that they can be very costly, and they can give competitors a chance to look at the company’s new ideas.1. standard2. controlled 3. simulated4. Internet

Kotler / Armstrong, Chapter 9

Some of the drawbacks of _____ test markets are that they can be very costly, and they can give competitors a chance to look at the company’s new ideas.1. standard2. controlled3. simulated 4. Internet

Kotler / Armstrong, Chapter 9

The final stage in new product development is referred to as __________.1. new product penetration2. commercialization3. consumer initiation4. idea screened

Kotler / Armstrong, Chapter 9

The final stage in new product development is referred to as __________.1. new product penetration2. commercialization3. consumer initiation4. idea screened

Kotler / Armstrong, Chapter 9

The first thing a company must decide when launching a new product is _____.1. who to launch it to2. where to launch it3. when to launch it4. who its advertising agency will be

Kotler / Armstrong, Chapter 9

The first thing a company must decide when launching a new product is _____.1. who to launch it to2. where to launch it3. when to launch it4. who its advertising agency will be

Kotler / Armstrong, Chapter 9

When a company uses sequential product development, the various company departments work together closely and overlap the steps in the product development process in order to save time and increase effectiveness.1. true2. false

Kotler / Armstrong, Chapter 9

When a company uses sequential product development, the various company departments work together closely and overlap the steps in the product development process in order to save time and increase effectiveness.1. true2. false (The definition above is for a company

using simultaneous product development, not sequential product development.)

Kotler / Armstrong, Chapter 9

Which of the following is not a stage in the product life cycle (PLC)?1. idea screening2. growth3. maturity4. decline

Kotler / Armstrong, Chapter 9

Which of the following is not a stage in the product life cycle (PLC)?1. idea screening2. growth3. maturity4. decline

Kotler / Armstrong, Chapter 9

Which stage of the product life cycle (PLC) is characterized by slow growth because the product has achieved acceptance by most of its potential buyers?1. introduction 2. growth 3. maturity 4. decline

Kotler / Armstrong, Chapter 9

Which stage of the product life cycle (PLC) is characterized by slow growth because the product has achieved acceptance by most of its potential buyers?1. introduction2. growth3. maturity 4. decline

Kotler / Armstrong, Chapter 9

The Food, Drug, and Cosmetic Act is a federal law protecting consumers from unsafe and adulterated food.1. true2. false

Kotler / Armstrong, Chapter 9

The Food, Drug, and Cosmetic Act is a federal law protecting consumers from unsafe and adulterated food.1. true2. false

Kotler / Armstrong, Chapter 9

_____ tend to grow slowly, remain popular for a while, and then decline slowly.1. Fads2. Styles3. Fashions4. Designs

Kotler / Armstrong, Chapter 9

_____ tend to grow slowly, remain popular for a while, and then decline slowly.1. Fads2. Styles3. Fashions4. Designs

Kotler / Armstrong, Chapter 9

In the _____ stage, sales start climbing quickly and competition often enters the market.1. introduction 2. growth 3. maturity 4. decline

Kotler / Armstrong, Chapter 9

In the _____ stage, sales start climbing quickly and competition often enters the market.1. introduction2. growth3. maturity4. decline

Kotler / Armstrong, Chapter 9

Marketers should consider public policy issues involving product safety, environment, and warranties. This is referred to as __________.1. social responsibility2. positioning3. marketing mix4. commercialization

Kotler / Armstrong, Chapter 9

Marketers should consider public policy issues involving product safety, environment, and warranties. This is referred to as __________.1. social responsibility2. positioning3. marketing mix4. commercialization