which innovation strategy should my company pursue?

Which innovation strategy should my company pursue?James JanegaInnovation & Insights, Slalom Chicago

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© James Janega, Slalom

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WINDOW – Which INnovation strategy DO I Want?Customer Preference/Competitive

Advantage Unknown

Customer Preference/Competitive Advantage Known

Supp

orts

/ A

utom

ates

Ex

istin

g Pr

oces

ses

Disrupts / C

hanges Existing ProcessesRepresentative Innovation

Strategy:

Optimize Existing Systems

Representative Innovation Strategy:

Partner, “Hire” Innovation

Representative Innovation Strategy:

Explore, Invest, Open Innovation

© James Janega, Slalom

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WINDOW – Which INnovation strategy DO I Want?Su

ppor

ts /

Aut

omat

es

Exis

ting

Proc

esse

sD

isrupts / Changes Existing

ProcessesRepresentative Innovation Strategy:

Optimize Existing Systems

Representative Innovation Strategy:

Partner, “Hire” Innovation

Representative Innovation Strategy:

Explore, Invest, Open Innovation

Market moves this way:

Greater uncertainty, new things

© James Janega, Slalom

Customer Preference/Competitive Advantage Unknown

Customer Preference/Competitive Advantage Known

5

WINDOW – Which INnovation strategy DO I Want?Su

ppor

ts /

Aut

omat

es

Exis

ting

Proc

esse

sD

isrupts / Changes Existing

ProcessesRepresentative Innovation Strategy:

Optimize Existing Systems

Representative Innovation Strategy:

Partner, “Hire” Innovation

Representative Innovation Strategy:

Explore, Invest, Open Innovation

Companies try to move this way:

Decrease uncertainty, exploit “known” things

© James Janega, Slalom

Customer Preference/Competitive Advantage Unknown

Customer Preference/Competitive Advantage Known

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WINDOW – Which INnovation strategy DO I Want?Su

ppor

ts /

Aut

omat

es

Exis

ting

Proc

esse

sD

isrupts / Changes Existing

Processes

B2B Software Investment

$36.7 Billion

Management Consulting (2016)

$71.2 Billion

US Joint Ventures (2015)

$3.8 Billion

Venture Capital startup investment (2016)

$9.9 Billion

Sources: CBInsights, Moneytree, WilmerHale, Statista, GrowthCap Research

© James Janega, Slalom

Where did the market play over the past 12-24 months?

What does this suggest about the state of innovation?

Customer Preference/Competitive Advantage Unknown

Customer Preference/Competitive Advantage Known

© 2015 Slalom, LLC. All rights reserved. The information herein is for informational purposes only and represents the current view of Slalom, LLC. as of the date of this presentation.SLALOM MAKES NO WARRANTIES, EXPRESS, IMPLIED, OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

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