where social media is headed with visuals & images by andrew melchoir

TRENDING VISUAL:

WHERE SOCIAL IS

HEADED

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Andrew Melchoir

Avalaunch Media

@atraine

#SMX #34C

October 3, 2013

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@atraine

• VP & Founder of Avalaunch

Media

• Content Marketing

• Search

• Web Dev/Design

@atraine

Trends To More Visuals

• Pinterest Created a Monster

• Facebook Timeline Changes

• Reply/Comment with Image

• Instagram Videos

• Larger Head/Cover Images

Visual Social Media Marketing – Krista Neher

@atraine

# 1

@atraine

• Images get 50% more interaction than other content

• 6 Billion photos uploaded each month

• Photos get 7x more likes and 10x more shares than links

@atraine

•Screen Capture

•Share Image with description

@atraine

DO THIS NOT THIS

@atraine

Check Big Brands Like

@atraine

4000% growth in the last year

80% of Pins are Repins

@atraine

Optimize Images for Pinterest

• Include a Pin It button on ALL products

• Don’t serve images through Java/other

• Utilize Open Graph tags on product

pages

• Utilize unique non-stock photos

• PIN IT

@atraine

http://www.pinterest.com/source/thelogocompany.net/

Psychology of Color in Logo Design

@atraine

Purchased for 1 Billion with over 100 Million users

575 likes and 81 comments per second

1,278,915 photos posted of Hurricane Sandy during storm

@atraine

• Startup based in SLC selling women’s

fashion

• Launched in July 2013

• Attributes 90% of revenue to Instagram

• First month’s rev = $5K

• Over 10K Instagram followers 60 days

http://instagram.com/amodernboutique/

@atraine

@atraine

@atraine

• Best times to post = early morning, evening

• Late night after 9 pm

• Often get purchases within minutes of

posting on Instagram

@atraine

•

90% of info submitted to

the brain is visual

Images process 60,000x

faster than text

@atraine

So How Do Businesses

Succeed

Using Visuals in Social Media?

@atraine

•

NOT

@atraine

•

Create a

Publishing

Calendar

With

VISUALS

@atraine

•

Start

With

What’s

Working

@atraine

•

Two

Words:

News

Jack

@atraine

• SNOOP

@atraine

Utilize Your SM Assets

•Tweet it (A LOT, and again)

• Facebook – Average post

from your brand only reaches

16% of your fans

@atraine

Social MEowDIA: The Case

Study

@atraine

Social MEowDIA: The Cast

Study

“Avalaunch Media dropped this SWEET infographic”

“I think this infographic is genius”

“PURE GENIUS”

“Best, cutest, funniest infographic ever”

“This infographic is AWESOME”

“LOL!”

“Social Meowdia is beyond absurd. So absurd, that I LOVE IT”

… the list goes on and on

“All other infographics can now go home!”

@atraine

http://avalaunchmedia.com/social-media-explained-ebooks

@atraine

@atraine

@atraine http://avalaunchmedia.com/infographics/the-complete-history-of-social-media

@atraine

Andrew Melchiorandrew@avalaunchmedia.com

Thank You!

http://www.slideshare.net/SearchMarketingExpo

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