where social media is headed with visuals & images by andrew melchoir
DESCRIPTION
From SMX East 2013 / SearchMarketingExpo.com - A Photo is Worth A Thousand Links by @atraine #SMX #34C. Slide deck from Andrew Melchoir of Avalaunch Media looks at how visual impact and viral images, videos have resulted in massive growth in traffic from social networks like Pinterest, Instagram, Vine and others.TRANSCRIPT
TRENDING VISUAL:
WHERE SOCIAL IS
HEADED
#
Andrew Melchoir
Avalaunch Media
@atraine
#SMX #34C
October 3, 2013
#
@atraine
• VP & Founder of Avalaunch
Media
• Content Marketing
• Search
• Web Dev/Design
@atraine
Trends To More Visuals
• Pinterest Created a Monster
• Facebook Timeline Changes
• Reply/Comment with Image
• Instagram Videos
• Larger Head/Cover Images
Visual Social Media Marketing – Krista Neher
@atraine
# 1
@atraine
• Images get 50% more interaction than other content
• 6 Billion photos uploaded each month
• Photos get 7x more likes and 10x more shares than links
@atraine
•Screen Capture
•Share Image with description
@atraine
DO THIS NOT THIS
@atraine
Check Big Brands Like
@atraine
4000% growth in the last year
80% of Pins are Repins
@atraine
Optimize Images for Pinterest
• Include a Pin It button on ALL products
• Don’t serve images through Java/other
• Utilize Open Graph tags on product
pages
• Utilize unique non-stock photos
• PIN IT
@atraine
http://www.pinterest.com/source/thelogocompany.net/
Psychology of Color in Logo Design
@atraine
Purchased for 1 Billion with over 100 Million users
575 likes and 81 comments per second
1,278,915 photos posted of Hurricane Sandy during storm
@atraine
• Startup based in SLC selling women’s
fashion
• Launched in July 2013
• Attributes 90% of revenue to Instagram
• First month’s rev = $5K
• Over 10K Instagram followers 60 days
http://instagram.com/amodernboutique/
@atraine
@atraine
@atraine
• Best times to post = early morning, evening
• Late night after 9 pm
• Often get purchases within minutes of
posting on Instagram
@atraine
•
90% of info submitted to
the brain is visual
Images process 60,000x
faster than text
@atraine
So How Do Businesses
Succeed
Using Visuals in Social Media?
@atraine
•
NOT
@atraine
•
Create a
Publishing
Calendar
With
VISUALS
@atraine
•
Start
With
What’s
Working
@atraine
•
Two
Words:
News
Jack
@atraine
• SNOOP
@atraine
Utilize Your SM Assets
•Tweet it (A LOT, and again)
• Facebook – Average post
from your brand only reaches
16% of your fans
@atraine
Social MEowDIA: The Case
Study
@atraine
Social MEowDIA: The Cast
Study
“Avalaunch Media dropped this SWEET infographic”
“I think this infographic is genius”
“PURE GENIUS”
“Best, cutest, funniest infographic ever”
“This infographic is AWESOME”
“LOL!”
“Social Meowdia is beyond absurd. So absurd, that I LOVE IT”
… the list goes on and on
“All other infographics can now go home!”
@atraine
http://avalaunchmedia.com/social-media-explained-ebooks
@atraine
@atraine
@atraine http://avalaunchmedia.com/infographics/the-complete-history-of-social-media
http://www.slideshare.net/SearchMarketingExpo
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