where do links come from - and why are you really building them?

and why are you really building them?

Where Do Links Come From?

@ShahMenz @rmoov #pubcon #SFIMA

about me

hangs out in link removal trenches

penaltygeek

goes towar withrampagingpenguins never met

a natural link I didn’t love

volunteer fire fighter

crazy baker

@ShahMenz @rmoov #pubcon #SFIMA

TWOQuestions

@ShahMenz @rmoov #pubcon #SFIMA

Question 1Why build links?

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What do we know about it?

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seemingly competitive forces will have significant influence

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“ Forces?”

What are these forces?

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While we’d like to imagine all the pieces of the search puzzle are seamlessly integrated…something like

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this

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at least in our marketers’ minds 2017feels more like this…

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ai

machine learning

user behaviour

engine

precepts

structured datalinks

@ShahMenz @rmoov #pubcon #SFIMA

If you insist on believing your link building efforts are for ranking, you’ll need to pay attention to these

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“ but what do they have to do with link building?”

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all will be a part of the ‘mix’ that determines how content linked to is indexed and ranked

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pitfalls

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think ranking is the real reason you’re building links…?

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@ShahMenz @rmoov #pubcon #SFIMA

the real reason you should be building links is much more compelling

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It’s the best way to put the right people in your sales funnel

@ShahMenz @rmoov #pubcon #SFIMA

huh?

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Do I care whether my site shows up in search?

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but

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traffic is worthless unless

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@ShahMenz @rmoov #pubcon #SFIMA

Question 2So where do links come from?

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It’s a two tiered answer

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@ShahMenz @rmoov #pubcon #SFIMA

site ownersbut really that means

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site owners’ audience

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go deepon

insights

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then

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when you know them like family

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you’ll understand what they

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OK

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@ShahMenz @rmoov #pubcon #SFIMA

@ShahMenz @rmoov #pubcon #SFIMA

provide, or directpeople to answers

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buildthings

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what kind of things?

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Bringpeople

togetheroffline

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exposethings

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@ShahMenz @rmoov #pubcon #SFIMA

challenge

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lift others

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how?

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thrill!

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delight!

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do the unexpected

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examples

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search “kimpton goldfish”

@ShahMenz @rmoov #pubcon #SFIMA

@ShahMenz @rmoov #pubcon #SFIMA

need more ideas?http://pointblankseo.com/creative-link-building

call me (786) 348-2163email me support@rmoov.comfollow us @rmoov

thank you!