where do links come from - and why are you really building them?

and why are you really building them?

Where Do Links Come From?

@ShahMenz @rmoov #pubcon #SFIMA

about me

hangs out in link removal trenches

penaltygeek

goes towar withrampagingpenguins never met

a natural link I didn’t love

volunteer fire fighter

crazy baker


TWOQuestions


Question 1Why build links?


What do we know about it?


seemingly competitive forces will have significant influence


“ Forces?”

What are these forces?


While we’d like to imagine all the pieces of the search puzzle are seamlessly integrated…something like


this


at least in our marketers’ minds 2017feels more like this…


ai

machine learning

user behaviour

engine

precepts

structured datalinks


If you insist on believing your link building efforts are for ranking, you’ll need to pay attention to these


“ but what do they have to do with link building?”


all will be a part of the ‘mix’ that determines how content linked to is indexed and ranked


pitfalls


think ranking is the real reason you’re building links…?


the real reason you should be building links is much more compelling


It’s the best way to put the right people in your sales funnel


huh?


Do I care whether my site shows up in search?


but


traffic is worthless unless


Question 2So where do links come from?


It’s a two tiered answer


site ownersbut really that means


site owners’ audience


go deepon

insights


then


when you know them like family


you’ll understand what they


OK


provide, or directpeople to answers


buildthings


what kind of things?


Bringpeople

togetheroffline


exposethings


challenge


lift others


how?


thrill!


delight!


do the unexpected


examples


search “kimpton goldfish”


need more ideas?http://pointblankseo.com/creative-link-building

call me (786) 348-2163email me [email protected] us @rmoov

thank you!

where do links come from - and why are you really building them?

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