"whatsapp marketing: big opportunity for businesses"

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Nothing can make the world go around more than your fingertips. The sky-rocketing rate of the number of mobile-users are continually shaping the dynamics of the international business ecosystem through an array of platforms, be it email, social-media networks and instant messaging interfaces. Let’s face it; the world’s not getting any less busy. The only thing we can squeeze into our lives is something that fits, something that’s quick, easy and on-the-go! Something like nothing else, like WhatsApp! Lasse Rouhiainen, Author of the bestselling book "101 Video Marketing Tips and Strategies for Small Businesses" discusses: • The rise of WhatsApp & Instant Mobile Messaging • Creative ways of using WhatsApp for Business • WhatsApp Marketing Success Stories • WhatsApp’s Competitors

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

• Option 0.2

WHATSAPP MARKETING: BIG OPPORTUNITY FOR BUSINESSES

Hashtag: #WhatsAppMarketing

© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

THE RISE OF WHATSAPP &

INSTANT MOBILE

MESSAGING

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

WhatsApp Statistics

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Global Mobile Messaging Apps

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Growth of Instant Mobile Messaging

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Use of Twitter is Decreasing

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Growth of WhatsApp

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Why WhatsApp Became Successful?

• Easy and simple to use

• Replaces missed phone call

• Replaces SMS

• Soon will replace phone calls

• Works with all mobile platforms

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Benefits of Using WhatsApp for

Business

• Speed

• Opening ratio

• Frequency of use

• Quality of communication

• Preferred channel by consumers

• Allows you to send voice and video

messages

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Growth of WhatsApp

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

WhatsApp in Society

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Growth of WhatsApp

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

WhatsApp in Society

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

WhatsApp and Wearable Computing

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

WHATSAPP MARKETING

SUCCESS STORIES

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

WhatsApp as a Marketing Platform

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Toyota’s Campaign

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Hellman’s Campaign

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

CREATIVE WAYS OF USING

WHATSAPP FOR BUSINESS

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

How Small Businesses Use WhatsApp

• Opening a line of communication using

WhatsApp

• Create content customers can share

on WhatsApp

• Strategic Use of WhatsApp groups

• Using broadcast list

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Online Publications Use WhatsApp

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Get Wordpress PlugIn “Mobile

ShareBar”

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

WHATSAPP’S COMPETITORS

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Global Mobile Messaging Apps

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

WeChat & Telegram & Line

• WeChat is the biggest competitor

• Telegram offers interesting options for

B2B communication

• Line and Viber are also growing

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

WeChat & Brands

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

About the Presenter

Renowned speaker and trainer for corporates, business

schools and universities on how to maximize exposure on

YouTube, Facebook, and how to implement Social Media

marketing strategies.

Has helped hundreds of small and medium sized companies

and entrepreneurs in over 30 countries to promote their

businesses online through social media and video marketing.

Has helped more than 200 people in over 10 countries

become successful Video Marketing and Social Media

managers.

Author of the bestselling books “101 Video Marketing Tips

and Strategies for Small Businesses” and "Smart Social

Media – Your Guide To Becoming A Highly Paid Social”

Lasse RouhiainenAuthor, Speaker &

Trainer

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© 2014 REGALIX | WWW.REGALIX.COM | CONFIDENTIAL

Connect with Lasse:

Twitter @Lasseweb20

LinkedIn.com/in/lasserouhiainen

Facebook.com/LasseRouhiainen

http://www.lasserouhiainen.com/

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Connect with Regalix:

Twitter @Regalix

LinkedIn.com/in/Regalix

Facebook.com/Regalix

marketing@regalix-inc.com

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