what's wrong with your website?

Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

WHAT’S WRONG WITH YOUR WEBSITE?APRIL 24, 2013

I. WHAT MAKES A GREAT WEBSITE?II. HOW TO MAKE A GREAT WEBSITE?III. HOW MUCH DOES IT COST?IV. RANDOM AUDIENCE WEBSITE AUDIT

PRESENTED BY ALAINA SHEARER, PRINCIPAL, CEMENT MARKETING

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OUR PHILOSOPHY:WHEN WE BUILD WEBSITES, WE BUILD AUDIENCES RIGHT ALONG WITH THEM

WE SPEAK GEEK. TRANSLATIONS AT NO CHARGE.

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Alison MomotSearch Project Strategist Alaina Shearer

Digital Strategy

Rod RichmondSearch Engine Marketing

Alex HendersonJunior Project Strategist

Daniella Limoli Community Manager

ArcherChief Office Dog

Scott BakerInteractive Designer

Scott BakerDesign and Development Director

Bob BermanSocial Project Strategist

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OUR CLIENTS.THEY MAKE OUR WORLD GO ROUND.

WHAT MAKES A GREAT WEBSITE?

1. CONVERT VISITORS INTO CUSTOMERS

1. CONVERT VISITORS INTO CUSTOMERSCHECK YOUR OWN CONVERSIONS IN GOOGLE ANALYTICS

2. GENERATE MORE TRAFFIC, ORGANICALLY

2. GENERATE MORE TRAFFIC, ORGANICALLYCHECK YOUR ORGANIC TRAFFIC IN GOOGLE ANALYTICS

3. STRONGLY ENCOURAGE SOCIAL SHARING

3. STRONGLY ENCOURAGE SOCIAL SHARINGCHECK YOUR SOCIAL ACTIVITY IN GOOGLE ANALYTICS

4. MOBILE RESPONSIVE TO ALL DEVICES

4. MOBILE RESPONSIVE TO ALL DEVICESCHECK YOUR MOBILE TRAFFIC IN GOOGLE ANALYTICS

5. REFLECT YOUR BRAND, TELL YOUR STORY

HOW TO BUILD A GREAT WEBSITE?

DISCOVERY: CONTENT FIRST

KEYWORD RESEARCH

SITE MAP

WIREFRAMES

CONTENT DEVELOPMENT

DISCOVERY: CONTENT FIRSTKEYWORD RESEARCH

DISCOVERY: CONTENT FIRSTSITE MAP

DISCOVERY: CONTENT FIRSTWIREFRAMES

DISCOVERY: CONTENT FIRSTCONTENT DEVELOPMENT

DESIGN: WIREFRAMES COME TO LIFEDESKTOP FIRST

DESIGN: WIREFRAMES COME TO LIFEMOBILE

DEVELOPMENT: CHECK YOUR P’S AND Q’S

IS IT OPTIMIZED FOR SEARCH?

IS SOCIAL BUILT IN?

CAN YOU UPDATE THE SITE IN MINUTES?

IS YOUR CMS OPEN SOURCE?

OPTIMIZATION + AUDIENCE: LAUNCH TIME!

DO YOU HAVE A BLOG?

ARE IMAGES/PAGES/POSTS OPTIMIZED?

DO YOU HAVE A CONTENT STRATEGY?

WRITE, CREATE AND SHARE - EVERYTHING

CONVERSIONS: MEASURE THAT PUPPY

ARE GOOGLE ANALYTICS UP AND RUNNING?

ARE GOALS SET UP AND TRACKING?

APPLY RESULTS (WEEKLY OR MONTHLY)

HOW MUCH DOES IT COST?

HOW MUCH DOES IT COST?

$1,000,000.00

HOW MUCH DOES IT COST?: TIERS

DIY: $0.00FREELANCER: $2,000-$7,000CEMENT: $20,000 - $80,000LARGE AGENCY: $150K - $600K

HOW MUCH DOES IT COST? WHY IT MATTERS?

IF BUILT IMPROPERLY, MONEY WILL BE WASTED

A WEBSITE IS LIKE REAL ESTATE

RANDOM WEBSITE AUDITS

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HIRE AN EXPERIENCED DIGITAL MARKETING TEAM.

CONTACT US FOR A FREE ESTIMATE TODAY. 614-564-9216, ALAINA@CEMENTMARKETING.COM

OR VISIT

CEMENTMARKETING.COM