what's wrong with your website?
TRANSCRIPT
Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind
WHAT’S WRONG WITH YOUR WEBSITE?APRIL 24, 2013
I. WHAT MAKES A GREAT WEBSITE?II. HOW TO MAKE A GREAT WEBSITE?III. HOW MUCH DOES IT COST?IV. RANDOM AUDIENCE WEBSITE AUDIT
PRESENTED BY ALAINA SHEARER, PRINCIPAL, CEMENT MARKETING
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OUR PHILOSOPHY:WHEN WE BUILD WEBSITES, WE BUILD AUDIENCES RIGHT ALONG WITH THEM
WE SPEAK GEEK. TRANSLATIONS AT NO CHARGE.
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Alison MomotSearch Project Strategist Alaina Shearer
Digital Strategy
Rod RichmondSearch Engine Marketing
Alex HendersonJunior Project Strategist
Daniella Limoli Community Manager
ArcherChief Office Dog
Scott BakerInteractive Designer
Scott BakerDesign and Development Director
Bob BermanSocial Project Strategist
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OUR CLIENTS.THEY MAKE OUR WORLD GO ROUND.
WHAT MAKES A GREAT WEBSITE?
1. CONVERT VISITORS INTO CUSTOMERS
1. CONVERT VISITORS INTO CUSTOMERSCHECK YOUR OWN CONVERSIONS IN GOOGLE ANALYTICS
2. GENERATE MORE TRAFFIC, ORGANICALLY
2. GENERATE MORE TRAFFIC, ORGANICALLYCHECK YOUR ORGANIC TRAFFIC IN GOOGLE ANALYTICS
3. STRONGLY ENCOURAGE SOCIAL SHARING
3. STRONGLY ENCOURAGE SOCIAL SHARINGCHECK YOUR SOCIAL ACTIVITY IN GOOGLE ANALYTICS
4. MOBILE RESPONSIVE TO ALL DEVICES
4. MOBILE RESPONSIVE TO ALL DEVICESCHECK YOUR MOBILE TRAFFIC IN GOOGLE ANALYTICS
5. REFLECT YOUR BRAND, TELL YOUR STORY
HOW TO BUILD A GREAT WEBSITE?
DISCOVERY: CONTENT FIRST
KEYWORD RESEARCH
SITE MAP
WIREFRAMES
CONTENT DEVELOPMENT
DISCOVERY: CONTENT FIRSTKEYWORD RESEARCH
DISCOVERY: CONTENT FIRSTSITE MAP
DISCOVERY: CONTENT FIRSTWIREFRAMES
DISCOVERY: CONTENT FIRSTCONTENT DEVELOPMENT
DESIGN: WIREFRAMES COME TO LIFEDESKTOP FIRST
DESIGN: WIREFRAMES COME TO LIFEMOBILE
DEVELOPMENT: CHECK YOUR P’S AND Q’S
IS IT OPTIMIZED FOR SEARCH?
IS SOCIAL BUILT IN?
CAN YOU UPDATE THE SITE IN MINUTES?
IS YOUR CMS OPEN SOURCE?
OPTIMIZATION + AUDIENCE: LAUNCH TIME!
DO YOU HAVE A BLOG?
ARE IMAGES/PAGES/POSTS OPTIMIZED?
DO YOU HAVE A CONTENT STRATEGY?
WRITE, CREATE AND SHARE - EVERYTHING
CONVERSIONS: MEASURE THAT PUPPY
ARE GOOGLE ANALYTICS UP AND RUNNING?
ARE GOALS SET UP AND TRACKING?
APPLY RESULTS (WEEKLY OR MONTHLY)
HOW MUCH DOES IT COST?
HOW MUCH DOES IT COST?
$1,000,000.00
HOW MUCH DOES IT COST?: TIERS
DIY: $0.00FREELANCER: $2,000-$7,000CEMENT: $20,000 - $80,000LARGE AGENCY: $150K - $600K
HOW MUCH DOES IT COST? WHY IT MATTERS?
IF BUILT IMPROPERLY, MONEY WILL BE WASTED
A WEBSITE IS LIKE REAL ESTATE
RANDOM WEBSITE AUDITS
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HIRE AN EXPERIENCED DIGITAL MARKETING TEAM.
CONTACT US FOR A FREE ESTIMATE TODAY. 614-564-9216, [email protected]
OR VISIT
CEMENTMARKETING.COM