what's new in association publishing

Mark Migliore, Publisher Dana Plotke, Marketing Manager

What's New in Association Publishing

TOPICS FOR DISCUSSION

• 2013 Association Communications Benchmarking Report

• Why Video Needs to be on Your Radar

• Digital and Mobile, Mobile, Mobile

• Content 360

• Followed up on key takeaways from the more comprehensive 2011/2012 study

• Nearly 400 senior trade and professional association leaders across a variety of market segments participated

• 99% completion rate

2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT

2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT

2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT

2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT

A recent article we published on "burnout" was

one of the most popular of 2012 in Association Adviser eNews

2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT

2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT

On average, associations are engaging with members 8.9 times per

month via social media

2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT

RISING ABOVE THE CLUTTER WITH VIDEO

VIDEO

RISING ABOVE THE CLUTTER WITH VIDEO

40 BILLION

#1 VIDEO PLATFORM

#2 CONTENT STRATEGY

MEMBER UPDATES

CONFERENCE RECAPS

SPECIALTY CHANNELS

SPONSORED CONTENT

#3 MONETIZATION

KEY CONSIDERATIONS WITH VIDEO

DIGITAL STRATEGY

WHAT IS YOUR DIGITAL STRATEGY?

2017

WHAT IS YOUR DIGITAL STRATEGY?5 TIPS

• Keep subject lines short

• Limit data-heavy tables and large pictures.

• Keep the content short and link to more info.

• Use large fonts for links to make tapping easier for readers.

• Use a single column layout.

CONTENT 360

INTEGRATING PRINT, ONLINE & EVENTS

Mark Migliore, Publisher Dana Plotke, Marketing Manager

What's New in Association Publishing