whats in it for me - web2.0

What‘s in it for me?

Web2.0That‘s what we still talk about!

This presentation is a mesh up!In webby talk a so called

cool remix!

Almost all slides originate from presentations on slideshare.com

Hey buddies, friends, followers…

Who has invented this „Buzzword“?

Web2.0

Tim O‘Reilly

"You can thank Tim O’Reilly for all those classy computer-nerd books with line-art camels and gnus on the cover. But O’Reilly is more than a publisher. He’s also a vocal member of the net community and one of the ardent supporters of the open source movement. "--Ziff Davis Smart Business

http://www.flickr.com/photos/takeshi/437014292/

• Outcome of a brainstorming between Tim O´Reilly & Dale Dougherty after the dotcom crisis in 2004.

• The brainstorming focused on how the web had changed.

Web2.0

Web1.0 (~Broadcasting) Web2.0 (~Dialog)

DoubleClick Google AdSense

Ofoto Flickr

Akamai BitTorrent

mp3.com Napster

Britannica Online Wikipedia

personal websites blogging

domain name speculation search engine optimization

page views cost per click

screen scraping web services

publishing participation

content management systems wikis

directories (taxonomy) tagging ("folksonomy")

stickiness syndication

http://www.oreilly.de/artikel/web20.html

In the initial brainstorming, they formulated the sense of Web 2.0, by example

indi

vidu

al c

omm

unic

atio

n

Observing

designing

public comm

unication

Actively participating user

Passively participating user

Effective Community Management for the Alumni Portal Deutschland

(Prof. Dr. Jens Böcker) - Page 13

http://oreilly.com/web2/archive/what-is-

web-20.htmlplease read the original document to get the main idea.

Further reference: http://oreilly.com/web2/

•Web2.0 = Versioning of the Web.

•Today Web2.0 is often equated with social media & social software.

What is social media?

http://bit.ly/47dP6a

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http://theconversationprism.com

Social Media will be in fututre somewhat of a fragmented

„mass media“

So, how big is it right now?

Nielsen, Global Faces & Networked Places 2009

http://www.flickr.com/photos/wishymom/566394520/

2/3 of the global internet population visit social networks.

http://bit.ly/47dP6a

Nielsen, Global Faces & Networked Places 2009

Visiting Social Sites is now the 4th most popular online activity - ahead of personal E-Mail

http://bit.ly/47dP6a

Comments+153% year to year growth rate6 Billion+ minutes spent on Facebook each day2 Billion+ pieces of content shared every week2 Billion+ photos14 Million+ videos shared every month350.000+ applications1Million+ developers

If Facebook was a country it would be the world’s 3th largest between India (2nd) and the United States (4th).

390+ Million Users#1 site in global minutes

Morgan Stanley - Economy + Internet Trends,October 20, 2009, Page 42http://www.flickr.com/photos/34469970@N02/3206322637/http://bit.ly/31uVZv

Comments+35% year to year growth rate1 Billion+ video views each day

20 hours of video are uploaded to YouTube every minute (May 2009)

The #2 largest search engine in the world is YouTube

445+ Million Users#2 site in global minutes

Morgan Stanley - Economy + Internet Trends,October 20, 2009, Page 42

http://bit.ly/47dP6a

50 million users worldwide.One new member per second.

About half members are outside the U.S.

Executives from all Fortune 500 companies are LinkedIn members.

http://press.linkedin.com/abouthttp://blog.linkedin.com/2009/10/14/linkedin-50-million-professionals-worldwide/

55+ Million Users+1171% Y/Y growth rate (2009)

~5+ thousand tweets per second during peak times

http://www.flickr.com/photos/newtoncalegari/1809491137/http://www.flickr.com/photos/fortrel/2034452099/Morgan Stanley - Economy + Internet Trends, October 20, 2009, Page 42http://bit.ly/3PJgda

Twitter played a major democratic communication role during the Iran Election 2009

Current loser

I don’t buy my internet news in a newspaper, I pick it out from a broad and fast-moving stream of fragments and favourites and recommendations

garnered from twitter, blogs, feeds and aggregators and it’s all free.

I might want one little piece of the Guardian one day, two little pieces of the Times the next, I don’t want either

all the time so why should I buy 12 month’s worth? (http://bit.ly/3pi0tV)

http://bit.ly/j9yUd

Remember? Web2.0 era

officially begins 2004

„Ok so far, Jens. But what´s in it for me?“

Well, the goods of social media are

social objects, but the currency to buy them

is you!

Service ObjectFlickr Photos

Amazon ProductsYouTube VideosTwitter Messages

del.icio.us BookmarksLastFM MusicBlogger BlogsLinkedIn People

The goods of social mediaare social objects…

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… but the currency to buy them are you!

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Thank You

twitter.com/kraheThis presenation will be uploaded to

slideshare.com.

Links• http://www.flickr.com/photos/takeshi/437014292

• http://oreilly.com/web2/archive/what-is-web-20.html

• Effective Community Management for the Alumni Portal Deutschland (Prof. Dr. Jens Böcker)

• http://oreilly.com/web2/

• http://bit.ly/47dP6a

• http://theconversationprism.com

• http://www.flickr.com/photos/wishymom/566394520/

• http://bit.ly/47dP6a

• Morgan Stanley - Economy + Internet Trends, October 20, 2009 (http://bit.ly/3EUyab)

• http://www.flickr.com/photos/34469970@N02/3206322637/

• http://press.linkedin.com/about

• http://blog.linkedin.com/2009/10/14/linkedin-50-million-professionals-worldwide/

• http://www.flickr.com/photos/newtoncalegari/1809491137/

• http://www.flickr.com/photos/fortrel/2034452099/

• http://bit.ly/3pi0tV

• http://bit.ly/j9yUd

• http://bit.ly/2i5eAR

• http://bit.ly/J69Ld

If I forgot a link - I am sorry about that.