whats in it for me - web2.0
DESCRIPTION
Workshop Mesh up Presentation of the Alumni Portal Deutschland in Jakarta. Almost all slides originate from Slideshare.com. Please see the last chart for links to the presentations I used. Anybody should read the original documents to get the whole story. Thanks to all the brilliant people out there, who published their presentations on slideshare.com.TRANSCRIPT
What‘s in it for me?
Web2.0That‘s what we still talk about!
This presentation is a mesh up!In webby talk a so called
cool remix!
Almost all slides originate from presentations on slideshare.com
Hey buddies, friends, followers…
Who has invented this „Buzzword“?
Web2.0
Tim O‘Reilly
"You can thank Tim O’Reilly for all those classy computer-nerd books with line-art camels and gnus on the cover. But O’Reilly is more than a publisher. He’s also a vocal member of the net community and one of the ardent supporters of the open source movement. "--Ziff Davis Smart Business
http://www.flickr.com/photos/takeshi/437014292/
• Outcome of a brainstorming between Tim O´Reilly & Dale Dougherty after the dotcom crisis in 2004.
• The brainstorming focused on how the web had changed.
Web2.0
Web1.0 (~Broadcasting) Web2.0 (~Dialog)
DoubleClick Google AdSense
Ofoto Flickr
Akamai BitTorrent
mp3.com Napster
Britannica Online Wikipedia
personal websites blogging
domain name speculation search engine optimization
page views cost per click
screen scraping web services
publishing participation
content management systems wikis
directories (taxonomy) tagging ("folksonomy")
stickiness syndication
http://www.oreilly.de/artikel/web20.html
In the initial brainstorming, they formulated the sense of Web 2.0, by example
indi
vidu
al c
omm
unic
atio
n
Observing
designing
public comm
unication
Actively participating user
Passively participating user
Effective Community Management for the Alumni Portal Deutschland
(Prof. Dr. Jens Böcker) - Page 13
http://oreilly.com/web2/archive/what-is-
web-20.htmlplease read the original document to get the main idea.
Further reference: http://oreilly.com/web2/
•Web2.0 = Versioning of the Web.
•Today Web2.0 is often equated with social media & social software.
What is social media?
Social Media will be in fututre somewhat of a fragmented
„mass media“
So, how big is it right now?
Nielsen, Global Faces & Networked Places 2009
http://www.flickr.com/photos/wishymom/566394520/
2/3 of the global internet population visit social networks.
http://bit.ly/47dP6a
Nielsen, Global Faces & Networked Places 2009
Visiting Social Sites is now the 4th most popular online activity - ahead of personal E-Mail
http://bit.ly/47dP6a
Comments+153% year to year growth rate6 Billion+ minutes spent on Facebook each day2 Billion+ pieces of content shared every week2 Billion+ photos14 Million+ videos shared every month350.000+ applications1Million+ developers
If Facebook was a country it would be the world’s 3th largest between India (2nd) and the United States (4th).
390+ Million Users#1 site in global minutes
Morgan Stanley - Economy + Internet Trends,October 20, 2009, Page 42http://www.flickr.com/photos/34469970@N02/3206322637/http://bit.ly/31uVZv
Comments+35% year to year growth rate1 Billion+ video views each day
20 hours of video are uploaded to YouTube every minute (May 2009)
The #2 largest search engine in the world is YouTube
445+ Million Users#2 site in global minutes
Morgan Stanley - Economy + Internet Trends,October 20, 2009, Page 42
http://bit.ly/47dP6a
50 million users worldwide.One new member per second.
About half members are outside the U.S.
Executives from all Fortune 500 companies are LinkedIn members.
http://press.linkedin.com/abouthttp://blog.linkedin.com/2009/10/14/linkedin-50-million-professionals-worldwide/
55+ Million Users+1171% Y/Y growth rate (2009)
~5+ thousand tweets per second during peak times
http://www.flickr.com/photos/newtoncalegari/1809491137/http://www.flickr.com/photos/fortrel/2034452099/Morgan Stanley - Economy + Internet Trends, October 20, 2009, Page 42http://bit.ly/3PJgda
Twitter played a major democratic communication role during the Iran Election 2009
Current loser
I don’t buy my internet news in a newspaper, I pick it out from a broad and fast-moving stream of fragments and favourites and recommendations
garnered from twitter, blogs, feeds and aggregators and it’s all free.
I might want one little piece of the Guardian one day, two little pieces of the Times the next, I don’t want either
all the time so why should I buy 12 month’s worth? (http://bit.ly/3pi0tV)
http://bit.ly/j9yUd
Remember? Web2.0 era
officially begins 2004
„Ok so far, Jens. But what´s in it for me?“
Well, the goods of social media are
social objects, but the currency to buy them
is you!
Service ObjectFlickr Photos
Amazon ProductsYouTube VideosTwitter Messages
del.icio.us BookmarksLastFM MusicBlogger BlogsLinkedIn People
The goods of social mediaare social objects…
http://bit.ly/2i5eAR
… but the currency to buy them are you!
Thank You
twitter.com/kraheThis presenation will be uploaded to
slideshare.com.
Links• http://www.flickr.com/photos/takeshi/437014292
• http://oreilly.com/web2/archive/what-is-web-20.html
• Effective Community Management for the Alumni Portal Deutschland (Prof. Dr. Jens Böcker)
• http://oreilly.com/web2/
• http://bit.ly/47dP6a
• http://theconversationprism.com
• http://www.flickr.com/photos/wishymom/566394520/
• http://bit.ly/47dP6a
• Morgan Stanley - Economy + Internet Trends, October 20, 2009 (http://bit.ly/3EUyab)
• http://www.flickr.com/photos/34469970@N02/3206322637/
• http://press.linkedin.com/about
• http://blog.linkedin.com/2009/10/14/linkedin-50-million-professionals-worldwide/
• http://www.flickr.com/photos/newtoncalegari/1809491137/
• http://www.flickr.com/photos/fortrel/2034452099/
• http://bit.ly/3pi0tV
• http://bit.ly/j9yUd
• http://bit.ly/2i5eAR
• http://bit.ly/J69Ld
If I forgot a link - I am sorry about that.