what you don't know will kill you: competitive analysis
Post on 15-Jan-2015
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What You Don’t Know Will Kill You:Competitive Analysis
Kapono Curry
Problem
What Can You Learn?
•Size•Location•Relationships•Products•Customers
How can I find this information?*
• Industry – IBISWorld• Market Sector – Mintel Oxygen• Company – Hoover’s• Competitors’ Funding – TechCrunch• Academic Research – LexisNexis• General News – Google• Trade Associations
* Like an Academic
How can I find this information?*
• Consumer products – Amazon Customer Reviews
• Service Businesses – BBB Reviews• Salespeople• eBay Completed Listings• Apps – Google Play, iTunes Store
* Like a blue-pants research ninja
Why Does Anyone Care?
• Entrepreneurs
• Don’t waste your time
• Leverage the mistakes of others
• Partners
• Gives you credibility
• Willing to partner
• Investors
• Gives you credibility
• Double Check
Closing Remarks
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