what the indian customer really wants - presentation by devdutt patnaik

What the INDIANcustomer really wants

Devdutt PattanaikChief Belief Officer

Future Group

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3B Framework

Belief Behavior Business

Why? How? What?

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Subjective Objective Objective

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Darshan: see the subjective

Dates

• 9/11–September 11th?–9th November?

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Dates

• 9/11–September 11th?–9th November?

• 26/11–????–26th November?

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Dates in History

• 9/11–September 11th?–9th November?

• 26/11–????–26th November?

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Water or Paper?

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Beware of the mimic

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Jargon Therapy

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Blind or Blindfolded

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Lesson from the Bazaar

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The Art of Seduction

An American Street

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An Indian Street

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Chimera = Chaotic Fantasy

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Navgunjara = 9-part divinity

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Western Meal

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Indian Thali

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Harmony

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Improvisation

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Western Epics: Hero

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Indian Epics: Family Man

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Yearning for Community

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Yearning for Individualism

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Plan, Organize, Control

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Bhava, Rasa

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Macrocosmic Order

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Microcosmic Order

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Do not think Clone

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Think God !

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For whom is the Kolam?

Growth 31

For more information

devdutt.comdevdutt@devdutt.com

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