what the indian customer really wants - presentation by devdutt patnaik
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What the Indian Customer Really Wants - Presentation by Devdutt Patnaik at the NASSCOM Product ConclaveTRANSCRIPT
What the INDIANcustomer really wants
Devdutt PattanaikChief Belief Officer
Future Group
1
3B Framework
Belief Behavior Business
Why? How? What?
2
Subjective Objective Objective
3
Darshan: see the subjective
Dates
• 9/11–September 11th?–9th November?
4
Dates
• 9/11–September 11th?–9th November?
• 26/11–????–26th November?
5
Dates in History
• 9/11–September 11th?–9th November?
• 26/11–????–26th November?
6
Water or Paper?
7
8
Beware of the mimic
9
Jargon Therapy
10
Blind or Blindfolded
11
Lesson from the Bazaar
12
The Art of Seduction
An American Street
13
An Indian Street
14
Chimera = Chaotic Fantasy
15
Navgunjara = 9-part divinity
16
Western Meal
17
Indian Thali
18
Harmony
19
Improvisation
20
Western Epics: Hero
21
Indian Epics: Family Man
22
Yearning for Community
23
Yearning for Individualism
24
Plan, Organize, Control
25
Bhava, Rasa
26
Macrocosmic Order
27
Microcosmic Order
28
Do not think Clone
29
Think God !
30
For whom is the Kolam?
Growth 31
