what successful nonprofits get right about marketing and fundraising
Post on 26-Jan-2017
3.163 Views
Preview:
TRANSCRIPT
Kivi Leroux MillerPresident, Nonprofit Marketing Guide.com
What Successful Nonprofits Get Right About Marketing
and Fundraising. . . and Where Those Who Struggle Have Gone Astray
Slides: slideshare.net/kivilm
Daily blog, weekly e-newsletter, and helpful downloads. Free.All-Access Training Pass with frequent webinars, feedback and fine-tuning sessions, Q & A panels, marketing time-savers, private Facebook community, and other exclusives. Pay monthly or annually.Nonprofit Marketing Accelerators. Six-week intensive coaching programs where you decide the strategy, do the work, and deliver the goods. New topic each quarter.Communications Director Mentoring Program. The ultimate six-month professional development program for nonprofit communications directors. January–June and July-December sessions.
A Few Lessons from
Coaching Hundreds of
Nonprofits and 6 Years of Nonprofit Communications Trends Reports.
#CALMnotBUSY
Always Be
CALMCollaborative, Agile,
Logical, and Methodical
not BUSYBogus, Unrealistic,
Sidestepping, and Yoked
The 4 Ds of
Effectively Managing
Communications Teams
• DEDICATE your time (including your own) and real resources.
• DEFINE the work.
• DELEGATE the work, including decisions.
• DISCUSS the work often.
DISCUSS
DELEGATE
DEFINE
DEDICATE
COLLABORTIVE . . . . . .
AGILE . . . . . . . . . . . .
LOGICAL . . . . . . . . . . . .
METHODICAL . . . . . .
DEDICATE . . . . . . .
DEFINE . . . . . . . . . . . .
DELEGATE . . . . . . . . . . . . . .
DISCUSS . . . . . .
METHODICAL
LOGICAL
AGILE
COLLABORTIVE
To help a Communications
Director be more
Methodical, an
Executive Director should
Dedicate both time and
resources to the work.
Dedicate both your time and
resources to the work.
•Dedicate real staff time – including your own
– as well as a real budget.
•Put the communications director on the
senior management team.
•Dedicate time to creative thinking.
•Dedicate yourself to understanding the
basics.
WHEN and
WHERE do we
deliver that message to those people?
Share the Same Message in Multiple Channels, Many Times
Define the work.
•Define the strategy. Say YES to a few key
approaches, and NO to everything else.
•Define the priorities. Fight for important
over urgent.
•Define and limit the scope of the job.
To help a Communications
Director be more
Agile, an Executive Director
should Delegate the work,
including decisions.
Delegate the work, including
decisions.
•Empower staff to make and implement
decisions.
•Minimize the hoops you make staff jump
through.
•Allow staff to invest in professional
development, then listen.
•Delegate control over their own schedules.
To help a Communications
Director be more
Collaborative,
an Executive Director should
Discuss the work often.
Editorial Meetings
Quarterly – 3-6 Month Big Picture
Monthly – Editorial Calendar
Weekly – Timely Adjustments
Discuss the work often.
•Participate in regularly scheduled editorial
meetings.
•Openly discuss ways to improve internal
communications.
•Make time for check-in discussions as
campaigns are developed.
top related