what really drives the success of a music radio station

what really drives the success of a

music Radio station

another keynote about social media

& digital platformsthis is not

what really drives the success of a

music Radio stationis about the basics!

Getting the right strategy via research is crucial and

20%

represent 20% of the success of a music radio station

Those 20% are vital, that's how you will find or fine-tune the right music mix for the right target within a clear available niche in the market 

20%

The implementation of the action

80%

plan coming from researchrepresent 80% of the success of a music radio station

Implementation is about music, morning, marketing, and social media

Music is the first and most important part to implement flawlessly 

Music Implementation is divided into 5 categories

SET UP SELECTOR

and fine tuning of your music scheduling THE DAILY MASSAGEwith art and science

OF NEW SONGS IN YOUR PLAYLISTTHE WEEKLY CHOICEwith art and science

and instinct when it's about

when it's about

choosing a new song

analyzing the call out results

artscience

FROM YOUR AUDITORIUM MUSIC TESTTHE MUSIC SORT

VISION OF THE MUSIC TEXTURE AND TASTES OF YOURA CLEAR AND PRECISETARGET IN THE MIND OF YOUR MUSIC DIRECTOR

Check list for the success of your music radio station

Find or redefine theavailable niche in the market with the right research

Choose the right format for that nicheBeware of formats that are too extreme

Choose the musiC 

stylesTHE format

that every

together

TO FULFILLby checkingmusic styles fits

Test the songs in anauditorium if you areplaying golds and/or recurRents

Test your songs in a weekly (ideally) call out

Organize a weekly meetingto fine-tune your weeklyplaylist by checkingthe call out result

Set up your selector schedulingsoftware with the songs that hasthe best fit and the best score withthe right parameters and strategy

Fine-tune the selector all the timelisten, get feedback from research

selectorrun automatically

don’t let your

Manually fine-tune the daily music log by remembering that it's not just about rotations and research, it's about art as the goal is to satisfy a target made of 

humans

if you have the right music strategy in place with the right implementation and the right people to take care of the music you will succeed

the right people

move your format forward with your instinct, find ways to get your listeners surprised

don’t just stick to what research says. within the consistency of your format, find ways to have spice in your music log

INSTINCTIN TOUCH WITH POP CULTURE

TOP QUALITIES OF YOUR programming TEAM

LOVE OF THE MUSICLOVE OF THE FORMAT

sam@samzniber.com

sam zniber is Successful in repositioning and fine-tuning Music Radio Stations programming to increase audience market share. Record of audience growth with major radio stations in Australia, UK, france, Africa and Latin America.