"what matters" to us at fredrickson communications

Copyright © 2013 Fredrickson Communications

Joyce LaseckeJanuary 28, 2014

What MattersFredrickson Communications

Copyright © 2013 Fredrickson Communications

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Professional skills

and experienceInterpersonal skills

Ability to representFredrickson

Versatility and flexibility

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Experience in

Workplace

Learning

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Professional Skills• Instructional design—objectives, methods, delivery,

evaluation

• Content development—writing, editing, structure, design

• Project team skills—estimating, planning, status reporting, facilitating meetings

• Proficiency with tools of the trade—Articulate Studio, Articulate Storyline, Adobe Captivate, multimedia tools

• Understanding and use of profession’s principles and terms

• Familiarity with gurus and trends in the field

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Consulting Skills• Attentive listener and great interviewer

• Resourceful—researches before asking without wasting time

• Assertive yet approachable

• Curious about the big picture

• Able to make suggestions and recommendations

• Routinely asks about business objectives

• Identifies audience, purpose, scope

• Asks client about their expectations and preferences, and adapts to them

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Specific Skills & Experience

• Writing from scratch

• Working within a budget of hours

• Working on a project when you are not a SME

• Dedicated full-time to project

• Gathered information from SMEs

• Had others review work; reconciled review comments

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Interpersonal

Skills

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Interpersonal Skills

Accountability

Communication

Conflict Management

Responsibility

Flexibility

Listening

Problem solving

Relationship management

Self-awareness

Self-management

Appreciative

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Versatility

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Versatility• Project roles—project manager, web develop, visual

designer

• Special expertise—measurement and evaluation, interactivity design, user research

• Subject areas—leadership, sales, software, product knowledge

• Media arts—illustration, narration, acting, musical composition and performance

• Deliverables—eLearning, VILT, ILT, podcasts, presentations, job aids

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Ability to

Represent

Fredrickson

Copyright © 2013 Fredrickson Communications

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Knowledge about Us

• Service areas and deliverables

• Skills and people within the company

• Key clients and projects

• Types of initiatives we’ve helped with

• Publications, peer groups, community involvement

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Demonstrate Core Values

• We are a joy to work with

• We do what we say we will do

• We anticipate needs and obstacles to limit surprises

• We are passionate about learning

• We make sure everyone wins

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Hub Activities

• Active in one or more professional organizations

• Active on LinkedIn

• Blogs regularly

• Refers prospective employees