what is you personal brand - bgccf.org · personal brand identity: 1.your who statement. 2.your why...

What is your

Personal Brand ? Teen Achiever's Session

A BRAND FOR A COMPANY IS LIKE A REPUTATION FOR A

PERSON. YOU EARN REPUTATION BY TRYING TO DO

HARD THINGS WELL

Brand: a particular kind or type of something

a category of products that are all made by a particular company and all have a particular name

Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization. Personal branding often involves the application of one's name to various products.

What are Different types

of Brands?

What do all these Brands

have in Common?

• Each Brand delivers a feeling that the consumer just can’t

get from any other brand. That feeling may be security,

safety, familiarity, excitement, satisfaction, indulgence or

many others

Apple Brand

• They’re the top brand when

it comes to innovation

because everything they do,

from their products to their

packaging to their genius

bars, is innovative. Do you

know of any other retailer

who has no check-out lines?

Disney Brand

• The creative minds

behind the brand

inject family

entertainment into

their movies, theme

parks and products,

bringing ‘magic’ to

everything they do.

WHY SHOULD YOU BUILD YOUR

PERSONAL BRAND?Building a recognizable personal brand opens Networking opportunities

There are three components to your

personal brand identity:

1.Your who statement.

2.Your why statement.

3.Your tagline.

Your who statement

• Your who statement

lets others know

exactly who YOU

ARE.

Your why Statement

• The reason you do what

you do, what you stand

for and why you get up

every day to do the work

that you do.

#Your Tagline

• Your tagline lets

others know what it’s

like to be around you

Personal Brand Video

Your Turn

• Now its Time to create your Personal Brand!

• Imagine on your College Essay the Topic was “What is

your personal brand?

LETS HEAR YOUR PERSONAL

BRAND Every Students must participate

BE YOURSELF BECAUSE

EVERYONE ELSE IS TAKENYou want to take influence from others, but it’s important that you be yourself. That’s how you’ll separate yourself from the competition.