what is you personal brand - bgccf.org · personal brand identity: 1.your who statement. 2.your why...
TRANSCRIPT
What is your
Personal Brand ? Teen Achiever's Session
A BRAND FOR A COMPANY IS LIKE A REPUTATION FOR A
PERSON. YOU EARN REPUTATION BY TRYING TO DO
HARD THINGS WELL
Brand: a particular kind or type of something
a category of products that are all made by a particular company and all have a particular name
Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization. Personal branding often involves the application of one's name to various products.
What are Different types
of Brands?
What do all these Brands
have in Common?
• Each Brand delivers a feeling that the consumer just can’t
get from any other brand. That feeling may be security,
safety, familiarity, excitement, satisfaction, indulgence or
many others
Apple Brand
• They’re the top brand when
it comes to innovation
because everything they do,
from their products to their
packaging to their genius
bars, is innovative. Do you
know of any other retailer
who has no check-out lines?
Disney Brand
• The creative minds
behind the brand
inject family
entertainment into
their movies, theme
parks and products,
bringing ‘magic’ to
everything they do.
WHY SHOULD YOU BUILD YOUR
PERSONAL BRAND?Building a recognizable personal brand opens Networking opportunities
There are three components to your
personal brand identity:
1.Your who statement.
2.Your why statement.
3.Your tagline.
Your who statement
• Your who statement
lets others know
exactly who YOU
ARE.
Your why Statement
• The reason you do what
you do, what you stand
for and why you get up
every day to do the work
that you do.
#Your Tagline
• Your tagline lets
others know what it’s
like to be around you
Personal Brand Video
Your Turn
• Now its Time to create your Personal Brand!
• Imagine on your College Essay the Topic was “What is
your personal brand?
LETS HEAR YOUR PERSONAL
BRAND Every Students must participate
BE YOURSELF BECAUSE
EVERYONE ELSE IS TAKENYou want to take influence from others, but it’s important that you be yourself. That’s how you’ll separate yourself from the competition.