what is search engine optimisation?

What Is Search Engine Optimisation?

!Let us tell you. In plain, normal English…!

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SEO  is  about  making sure that when potential customers search for your business’ products and services, using

Google, you are in the top tier of results.!

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This Means TWO Very Important Things For Your Business!

1. More Traffic to your site. !

2. More leads and sales.

Where Your Business Needs To Be

!There’s no easy way to say this…  

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When a prospective customer searches for the keywords you want to show up for in Google, if

you’re not in the first few search results,

you’re invisible.

““

You want to get more customers, by ranking in the top tier of results on Google…!

Let’s Say You Own A Cosmetic Surgery Clinic In London  

◆ They will type in something like “cosmetic surgery

London.” !!◆ And on Google they will get a page of results like

this…

When A Potential Customer’s Looking For A Cosmetic Surgery

Clinic In London…!

!

Let’s focus on the organic search results and the organic Google Local results from our “cosmetic surgery London” search… !!

!

Ignore The Google Adwords Ads For A Moment!

How Many Clicks Will Your Business’ Website Get?!

1. The first organic search result, “Nipntuck.co.uk,” will get 30% of the clicks.!

!2. The second organic result, also “Nipntuck.co.uk,” but this time as a Google Local

Result, will get 9% of the clicks.!

!3. The third organic result, “London Bridge Plastic Surgery,” again a Google Local Result,

will get 5% of the clicks.

You’re not going to get a lot of clicks! It’s really that simple. !!

!

What Happens If You’re Outside Of The Top 3 Search Results?!!

Ever Wondered What Those Red Balloons Are On Google?!

They’re Google Local Listings!

◆ Google Local helps business owners increase their online visibility.!

!◆ They also help people to find, engage with, and review businesses in their local area. Google

likes to show searchers the most relevant local results first.!

!◆ In general, the Google Local listings show up first during a search, right underneath the

Google AdWords ads.

How Does This Help Your Business Get More Customers?!!

◆ If you have a physical location and address, you NEED to make sure you get into the

Google Local listings.!

!◆ You need to grab yourself a red balloon in addition to making sure you’re one of the top 3

organic search spots that show up below the Google Local listings. !

!◆ If you don’t finish in the top 3 organic results, usually dominated by Google Local listings,

you’re missing out on a HUGE number of potential customers.

The more Google search real estate you take up, the more clicks, leads and customers your business will get.!

““

To Maximise Your Business Results!

◆ 1st in the Google Adwords ad results.!

◆ 1st in the Google Local listings.!

◆ 1st in the Google organic search results.

Try to be…!

Here at Camomile Media, that’s what we fight for, day in and day out, on

your behalf.!!

““

Your Business NEEDS To Be Mobile

!We live in a smartphone world!

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I wouldn’t be surprised to see mobile search queries surpass those made on desktops, or

laptops, by the end of 2015.!!

““- Matt Cutts, Head of Search at Google

Or you’re missing out on HUGE numbers of potential customers, who are looking for businesses just like yours…! !!

!

You NEED To Be Mobile!

The Power Of Mobile Phones!

◆ Let’s say, for example, one of your potential customers is looking for a

plumber in London. !

!◆ They would type in something like “plumbers London.” !

!◆ And on Google, they would get a page of results, on their computer or

laptop, like this…

They search “plumbers London” again, but the results look like this…!! !!

!

Now They Search The Same Term On Their Mobile Phone!

The Google AdWords Ads!

◆ This “plumbers London” search shows that, when searching on Google

on a mobile phone, the only thing you see without scrolling, that fills

your screen, are businesses using paid Google advertising (AdWords). !

!◆ Key Point: You NEED to be using Google AdWords ads, otherwise your

business is pretty much invisible on mobile.

What Does This Mean For Your Business?!

◆ After someone searching for a business like yours has scrolled past the

Google AdWords ads, they will see a screen like the previous slide.!

!◆ There will be a maximum of 3 Google Local Results and 1, maybe 2,

organic search results.!

!◆ There’s no nice way of putting this…

If you don’t appear on the first page of Google search

results, on a mobile phone, your business doesn’t exist to a potential customer.!

!!

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What We Do For Your Business

!How we get you to where you need to be!

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It’s far from straightforward. But to simplify things, your Google ranking is determined by two major factors…!! !!

How Does Google Determine Your Website’s Ranking?!!

!

1. How Optimised Your Website Is- In plain English, this means how well structured your website is, so that Google can read it easily!

2. How Many High Quality Links Your Website Has- The more links, from high quality websites, pointing to your website, the better your website’s ranking!

When we do SEO for you, our sole mission is to get you into the top tier of results on

Google, both on desktop and on mobile, when people

are searching for related keywords to your company’s products or services. !

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How Will We Achieve That For Your Business?!

1. Optimising, and setting up if required, your business website in such

a way as to make it as ‘Google friendly’ as possible.!

!2. Using A LOT of content marketing, and many other techniques, to

build up the reputation of your site, in the eyes of Google.

Using these methods, over time, we work tirelessly to move your company’s website

into those key, top tier positions on page 1 of Google.!

““

Getting You More Sales And Leads

!That’s why we do all this!

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Once they’ve boosted your Google ranking, to them, that’s a job well done. But here at Camomile Media, we’re just getting started…!

!

Most Agencies Stop At This Point !!

!

We care about people ACTUALLY CLICKING on your website and converting

those clicks into leads for your service or making sure people actually buy your products. !

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The Next Step For Your Business!

◆ Once we’ve got people clicking on your site, we also offer a separate,

additional service that makes sure your new, extra visitors we get you

actually turn into leads and customers.!

!◆ That service is called Conversion Rate Optimisation (CRO).!

Using CRO, we ensure that you get more sales through your site, from the same amount of traffic, by making the necessary changes to

your website’s layout and customer steps. !

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Let’s Get Down To Business

If you’re serious about getting more leads, increasing your business’ sales and making more

profit, we need to talk.

www.camomilemedia.com