search engine optimisation for beginners
DESCRIPTION
The essential introduction to Search Engine Optimisation and website marketing for beginners.TRANSCRIPT
Search Engine Optimisation
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What is SEO?Search Engine Optimisation is an ongoing
process to get a top SERPs listing for your web page for your chosen keyword.
SERPs – Search Engine Results PagesGoogleYahooBingOthers
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How does Google Work?Google attempts to give the user the most
appropriate search results based on their queryGoogle bases its search results on the text
contained in web pagesEstablished websites with
updated content lots of inbound links Good social network
rank highlyGoogle blacklists websites that try to trick it
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Main Areas to Focus On1. Choose your keywords and key-phrases2. Page Setup3. HTML4. Content5. External Applications and Techniques
SEO Starter Guide (PDF)
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1. Choose your keywords and keyphrasesFocus on one at a timeReduce competition by targeting locationKeyword should at all times be considered by
DeveloperProgrammerGraphic DesignerContent Writer/Author/Blogger
How to choose keywordswww.irishwebhq.com
KeywordsMany web users begin browsing with a
Google searchThe terms they enter in Google search are
called keywordsIn order to appear in the search results for
these keywords your site must be optimised for these keywords
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2. Page SetupBased on the keywords that suit your
businessChoose a relevant domain nameChoose relevant html page namesChoose relevant image names
Domain TrustAge of domain considered importantFuture registration period considered
important
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Keywords in DomainKeywords in URLs help a lot Chosen key-phase in this example: “seo
services” http://domainname.com/seo-services.htmlEven better: http://www.seoservices.comBetter again:
http://www.seoservices.com/seo-services.html
But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.
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3. HTMLHead Section
Title TagDescription meta tagKeywords meta tag
Body SectionKeywords in important areas
Headings Links Bold text Image alt tags …
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HTMLGood code organisationValid Code
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HTMLWe should optimise our HTML for best
search engine resultsMost of these techniques involve using
relevant keywords within appropriate tags
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Keywords in <title> tag This is one of the most important places to
have a keyword because what is written inside the <title> tag shows in search results as your page title.
The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning.
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Where to put meta tags?<head>
<title>your descriptive keywords title goes here</title>
<meta name="description" content="your keyword rich marketing sales-pitch meta description goes here">
<meta name="keywords" content="your keywords,go here,separated by a comma,but not a space">
</head>www.irishwebhq.com
Keyword density in document textAnother very important factor you need to
check. 3-7 % for major keywords is best, 1-2 for minor.
Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text.
Use plenty of text on your website – Incorporate a blog and update it frequently.
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Keywords in anchor textAlso very important, especially for the anchor
text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.
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Keywords in headings (<H1>, <H2>, etc. tags)One more place where keywords count a lot. But be sure that your page has actual text
about the particular keyword.
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Keywords in the beginning of a documentAlso counts, though not as much as anchor
text, title tag or headings. However, have in mind that the beginning of
a document does not necessarily mean the first paragraph – for instance if you use tables, the first paragraph of text might be in the second half of the table.
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Keywords in <alt> tagsSpiders don't read images but they do read
their textual descriptions in the alt attribute, so if you have images on your page, fill in the alt attributewith some keywords about them.
Adding keywords to the title attribute in images, buttons and links can also help.
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4. ContentContent towards the top is most relevantUpdate content regularly (blog?)Share your content
Write interesting articles that others will want to share
Keyword rich content (about 7%)Easy to understand language
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ContentCrosslinkingExternal Links (Trusted Sites)Inbound Links (Google Page Rank)
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External Applications Google Webmaster ToolsGoogle AnalyticsHubspot Marketing GraderBrowser Add-onsSocial Media
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SEMSearch Engine MarketingPay Per Click
GoogleYahooFacebookLinked InOthers
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Avoid!!!TablesFramesTrying to trick the search engines (Black Hat)Link Farms
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