what is pinterest and why do real estate agents need it

Pinterest For Real Estate

Presenter: Chuck Ward “PRO” Director of Marketing

You Probably Fall in One of These Categories when it Comes to Pinterest

1. I’ve heard of Pinterest, don’t know what it is, and would like to learn more…

2. I understand what Pinterest is, but don’t know how to get started…

3. I joined Pinterest because someone told me I should, but I haven’t really done anything with it…

What is Pinterest

Pinterest is a visual social media site, where you can pin ideas, inspirations, information, videos and things you like on a Board and then share them with your followers.

Why Do Real Estate Agents Need Pinterest 1. Increase website traffic 2. Help with general search engine

optimization (SEO) 3. Help with local search engine

optimization (LEO) 4. Deliver a great branding experience for

your buyers and sellers. 5. Help to Reach the age demographic of

35-44 yr olds

BASIC HISTORICAL INFORMATION ON

Pinterest for Real Estate

Historical Background

Started in Mar 2010 Type of Site: Photo discovery Used for: Visual Sharing of ideas and

collections of ideas Alexa Rank: 26th most traveled to website

in the world (5/2014)

User Demographics and Growth

Demographics ◦ Most recent studies show 3/2012 that 56% of

Pinterest users are MALE aged 35 – 44 ◦ In terms of age distribution, the Pinterest

demographic closely resembles the U.S. Internet population (src: Wikipedia.com)

Growth ◦ Pinterest has the distinction for hitting the 10

million monthly users mark the fastest

Do you think that Pinterest has some (any) type of relevance in the digital marketing age of today?

How (And Why) is Pinterest Different

Pinterest concentrates on the visual ◦ 65% of people are visual learners

Pinterest lets users collect and share (re-share) information that is primarily visual (pictures, infographics, videos)

How (And Why) is Pinterest Different Individual Items

How (And Why) is Pinterest Different

Groups of Items (Collections)

How (And Why) is Pinterest Different

How (And Why) is Pinterest Different

Think of Pinterest as One Big, Giant, (digital)

Corkboard 1. Leave Messages 2. Share Information 3. Share Videos 4. Collaborate on

Projects 5. Goal Setting (dream

building) 6. What Are Some of

Your Ideas

Pinterest will do These 4 Things

1. Increase website traffic 2. Help with search engine optimization

(SEO) 3. Help with local engine optimization (LEO) 4. Deliver a great branding experience for

your buyers and sellers.

Some Specific Pinterest Marketing Ideas for the Real Estate Industry

Showcase Your Property Listings Team Introduction Showcase Your Virtual Tours Become a “Local” Farm Area Expert Allow You to Give Advice Tips and Tricks Local Business

Some Specific Pinterest Marketing Ideas for the Real Estate Industry

Real Estate Humor Just Moved / Sold (using the Broadcast My

Move feature) Ideas (Gardening, Tech, DIY, Hacks, B & A,

organizational) Market News / Changes / Snapshots Tips for Sellers, Buyers, Niche Specific

Some Specific Pinterest Marketing Ideas for the Real Estate Industry

You are only limited in what you create on Pinterest by your imagination

Our Next Training (Thursday)

Our How To Session ◦ Create an Account ◦ How to create a Business Pinterest account ◦ Create a Pin ◦ Create a Board ◦ How to Create an SEO specific content

Our Next Training (Thursday)

BONUS ◦ IFTTT

◦ How to Automatically Create Pins from

1. Your Blogs 2. Your Virtual Tours 3. Listings

THIS IS A REALLY COOL AND TIMESAVING FEATURE

Thanks For Joining Us Today

Got Questions Got Issues Got Concerns Got Problems

Need Help

Contact the Helpdesk

Email: helpdesk@realaccesspro.com

Phone 888-884-0303